True Fit hired former Snap, Inc. and Bazaarvoice executive Rob Weaver as its chief revenue officer. The fit personalization platform also promoted Sarah Curran, managing director of the EMEA, to global chief marketing officer.

Weaver brings a strong track record scaling high-performing teams and tech businesses. He joins True Fit’s executive team and will lead its growth trajectory across the U.S. and Europe.

True Fit reported an 8 percent year-on-year uplift in registrations in 2022 from global shoppers looking for reassurance on size and fit when shopping for fashion online. Off the back of this momentum, Weaver said it intends to build out True Fit’s GTM strategy and its team to deliver ongoing growth opportunities within its key markets.

William R. Adler, CEO of True Fit, commented, “Rob joins with a wealth of experience in coaching high-performing teams to dream big and realize those outcomes. He has a unique blend of inspiring energy, strategic mastery, and high-character coaching that drives world-class teams to outperform ambitious goals. We’re thrilled to have him on board at such a critical time for True Fit’s growth, and we know his expertise and vision will have a seismic impact on delivering success.”

Curran joined True Fit in 2020 as Managing Director of Europe, having worked with True Fit as a retail adviser between March and July. Since joining, the company said “she has been instrumental in delivering growth within the business’ EMEA operations.”