SGB Update Apparel
Bass Pro Shops to Sponsor Major League Fishing
Bass Pro Shops and Nitro boats have agreed to become a sponsor of Major League Fishing, the recently formed partnership between Outdoor Channel and 24 of the world's best anglers…
Riddell Partners with NIAAA
Riddell, the official helmet of the National Football League, and the National Interscholastic Athletic Administrators Association (NIAAA) announced an exclusive partnership to provide educational programs for athletic administrators. This partnership wor
Boulder Among New Host Cities for 2012 Pro Cycling Challenge
Durango, Telluride, Montrose and Boulder were named as new host cities for the 2012 USA Pro Cycling Challenge, which drew more than 1 million fans in its inaugrual year. The seven-day race, scheduled for next August, is emerging as the U.S. equivalent to
180s Adds Sales and Marketing Talent to Become Four-Season Brand
180s said it added three sales and marketing hires who will play a key role in turning the company, now best known as a provider of ear warmers, iPhone compatible gloves and other winter accessories, into a four-season brand…
New Balance to Sponsor ABN AMRO Marathon Rotterdam
New Balance announced the signing of an official multi-year sponsorship deal with the ABN AMRO Marathon Rotterdam. The company will serve as the official footwear and apparel sponsor starting…
MLB Becomes First Major Professional Sports League to Implement Media Dress Code
Major League Baseball (MLB) created and passed a dress code for members of the media on Tuesday, putting the guidelines in writing on Dec. 6, the second day of the Winter Meetings in Dallas. The guidelines are the first of its kind among the four major N
SIA: Pre-Season Snow Sports Sales up 14 Percent
Snow sports retail sales are off to a strong start this season and equipment is leading the charge, according to retail sales data released by SnowSports Industries America. Overall, snow sports retail receipts are up 14% in dollars sold and 7% in units s
Texas Appeals to Public to Visit, Support State Parks in Wake of Fires
The Texas Parks and Wildlife Department hosted 11 news conferences at different locations across the state Dec. 6, appealing to the public to visit state parks and make donations to help offset a revenue loss caused by heat, drought, wildfires and a resul
Christy Sports Opens Shop in Telluride
Christy Sports, a ski and snowboard retailer, today announced the opening of a new location at 565 Village Blvd. in the Heritage Plaza at the base of Telluride Ski Resort…
Donna Carpenter to Speak on Women in the Workplace at Outdoor Retailer Show
Donna Carpenter, president and co-owner of Burton Snowboards, will be the featured speaker during the OIWC Breakfast and Awards Presentation at Outdoor Retailer Winter Market in Salt Lake City next month…
Coalition Reminds Congress of Recreation Economy’s Impact
Outdoor Industry Association (OIA), the American Sportsfishing Association (ASA) and the Theodore Roosevelt Conservation Partnership (TRCP) teamed up last week to tell the president and Congress that federal investment in public lands that support hiking,
Canari Parent Buys Shebeest
The California company that owns Canari Cyclewear has acquired women’s cycling apparel brand Shebeest, Bicycle Retailer reported Tuesday…
Footbalance Hires Canada’s BGM
Footbalance, an innovator in custom footbed technology, has partnered with BGM (Bélanger-Gagnon Marketing), one of the leading sports and footwear sales agency in the Canadian province of Quebec…
Oakley Awards Swimwear License to Trimera
Trimera Group has licensed the global rights to market and distribute swimwear under Oakley brand. The line will include both lifestyle and performance swimwear, as well as swim-related apparel and accessories, cover-ups, bags…
Mountainsmith Adds Sales and Marketing Lead for Quebec and Ontario
Mountainsmith has retained Alex Corner of Ste-Agathe Des Monts to oversee sales and marketing in Quebec and Ontario as part of its expansion into Canada…
