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Onitsuka Tiger Launches 2012 Brand Campaign
Asics announced the launch of the Onitsuka Tiger 2012 global brand campaign. The campaign will span one year from January 2012 and will be featured at a number of events, including music concerts, art exhibits, and festivals…
Dickies Inks Gloves Deal with Cordova
Dickies reached a new licensing agreement with Cordova, a manufacturer and marketer of personal protective equipment. The first line of Dickies-branded gloves from Cordova is expected to appear…
Blacks Leisure Expects to Announce Buyers Soon
Blacks Leisure expects to announce a sale of substantially all of its stores, assets and brands within the next few days. The UK company confirmed that some of the investors bidding on its assets have offered to acquire substantially all its assets, which
New Balance to Open Experience Store in Boston
New Balance is planning to open its second Experience location in the U.S. in Boston. The first opened in New York City in August 2011…
Sherbrook SBK Signs License Agreement with Tecnum
Sherbrook SBK Sport Corp. announced the signing of an exclusive sales license agreement for a duration of ten (10) years with the firm Tecnum International Inc…
Everlast Unveils 2012 Global Marketing Campaign
Everlast Worldwide Inc. has unveiled their 2012 global marketing campaign which takes aim at introducing and educating a new group of target users on the fitness benefits of fight sports training…
JetBoil Retains Denny, ink to Handle Public Relations
Jetboil, the leading designer and manufacturer of outdoor cooking systems has retained Jackson Hole public relations agency Denny, ink. to manage its public relations…
DC Shoes Launches New Campaign
DC Shoes released its new campaign, REDISCOVER DC, which features the newest additions to the skate team – Nyjah Huston and Mike Mo Capaldi. For its Rediscover DC campaign. DC created a video presenting the skate team, and for the first time in nearly a d
RECALL: O-Grill Portable Gas Grills
About 5, 000 O-Grill Portable Gas Grills are being recalled because the regulator on the grill can leak gas which can ignite, posing a fire and burn hazard to consumers. Uni-O has received 10 reports of grills catching fire. No injuries or property damage
Lids Sports Partners with Super Baskets of Hope
Riley Children’s Foundation, Basket of Hope and former Indianapolis Colts Coach Tony Dungy have kicked off the first-ever Super Bowl host city service project that reaches across the nation. The Super Baskets of Hope project is made possible thanks
New York City Marathon to Be Shown Live Nationally
The New York City marathon will be broadcast live across the U.S. for the first time in nearly two decades as part of a five-year deal, the New York Times reported…
Jakson Kayak Names McBeath as Director of Marketing
Jackson Kayak has named James McBeath, who co-founded World Kayak with Eric Jackson, as its new director of marketing. A former software entrepreneur, McBeath is also a co-founder of Breathe Productions, Liquid Skills Kayak School and Kayak Futaleu and w
DeLorme Names Preus Director of Consumer Sales
DeLorme has appointed Chris Preus effective immediately as its director of consumer sales. Preus, who has been the driving force in taking two companies public and worked extensively on overseas sourcing, brings 28 years of experience in sales and marketi
Schutt Announces New Technologically-Advanced Football Helmet
Schutt Sports announced it will debut its new Vengeance helmet, which includes four new impact-absorbing features, on Jan. 8. for the first time at the American Football Association Conference (AFCA)…
NICA Expects to License 1,000 High School Mountain Bike Coaches in 2012
Following a very popular fall series of coaching courses, the National Interscholastic Cycling Association (NICA) expects to have licensed 1,000 high school mountain bike coaches in regions around the USA by the end of 2012…
