As part of its “Power in Pink” campaign, Under Armour is launching the second annual Undeniable Survivor Search in the U.S. and Canada. To help raise awareness of the importance of leading a physically active life in the fight against breast cancer, Under Armour is encouraging survivors and women currently living with breast cancer to share their inspirational stories of strength and survival at http://www.underarmour.com/powerinpink.
Under Armour will select three stories of courage to become the new faces of the “Power in Pink” campaign and star in national magazine and online advertisements and in-store visuals. Stories will be accepted through April 30.
In 2003, Under Armour created the “Power in Pink” campaign to help educate female athletes about the benefits of physical activity in helping to overcome breast cancer and lead a healthy lifestyle. During the months of September and October, while supplies last, consumers will be able to purchase exclusive, ribbon-imprinted styles at http://www.uawomen.com/powerinpink and retail locations nationwide including Dick's Sporting Goods, The Sports Authority, Modell's and Nordstrom.
Visitors to the site will be able to read the stories of the three survivors and learn about their resolve to overcome breast cancer. In addition, the site will feature links to key educational resources.
“Across this country, women from all walks of life are fighting the battle against breast cancer and we are honored to share their stories of inspiration and hope,” said Steve Battista, Senior Vice President, Brand, Under Armour. “The Undeniable Survivor Search provides the opportunity for us to join our consumers and help spread the vital message about the significance of incorporating physical activity to live a healthy life.”
The “Power in Pink” line includes a variety of technical tops, bottoms and accessories all bearing the iconic pink breast cancer awareness ribbon. For the first time, the “Power in Pink” line will include an exclusive selection of technical golf apparel.
Under Armour will donate a percentage of the proceeds from every “Power in Pink” item purchased in-store or online to a number of organizations dedicated to the fight against breast cancer. Since its inception five years ago, Under Armour's donation amount has more than doubled each year.
