ForeFront has appointed John Perez as director of national accounts. In his new position, Perez will be responsible for the Burton, Datrek, Devant and Miller Golf brands, along with expanding the company's distribution of collegiate licensed products, PGA Tour licensed products and the NFL/Wilson licensed golf bag line in the U.S..
Perez joins ForeFront from TaylorMade adidas Golf in Carlsbad, Ca., where he spent seven years as an account executive and most recently as a strategic account manager. In this position, Perez was responsible for managing all of the Edwin Watts accounts, including store locations and internet sales and purchases, as well as managing all co-op and marketing programs related to the account.
“We are delighted to have John join the ForeFront team as the Director of National Accounts,” said Rick Oleksyk, President and Chief Operating Officer, ForeFront. “John has over sixteen years of experience and sales achievements in the golf industry, with two of the largest companies in the industry. His proven track record of building success at the local, regional and national levels is a welcomed addition to our team.”