Under Armour, Inc. has signed a multi-year title sponsorship agreement with the Senior Bowl. This partnership marks a growing visibility of Under Armour in marketing agreements with football games and leagues after the brannd was designation as an authorized supplier of footwear to the NFL.
The Senior Bowl annually features 100 of the best senior collegiate football players and top NFL draft prospects on teams representing the North and South. Coaching staffs from two NFL teams oversee each squad, and the game and its practices will be televised by the NFL Network.
Over 560 former Senior Bowl players are currently active in the NFL, and the 2006 NFL Pro Bowl rosters featured 26 former Senior Bowl players. Over the past six years, the Senior Bowl has featured an average of 11 NFL first-round draft choices each year with 95 percent of players in the game making active NFL rosters. The 2007 game will be played on January 27 at Ladd-Peebles Stadium in Mobile, Alabama.
“The Senior Bowl is the pinnacle of collegiate on-field authenticity and we're proud to be on the field with the future stars of the NFL,” said Under Armour Chairman and CEO Kevin Plank. “This partnership strengthens Under Armour's mission to deliver the very best performance products to all levels of athletes, from head to toe.”
“We're very pleased that Under Armour is now the title sponsor of the Senior Bowl game,” said Senior Bowl President and CEO Steve Hale. “As the originator of performance apparel, Under Armour is an innovative, worldwide corporation whose title sponsorship will greatly enhance our event and the overall Senior Bowl experience not only for our players, but also for the NFL coaches and scouts and thousands of fans who attend our game each year.”
