Under Armour and Tom Brady announced the 2017 Tom Brady Asia Tour Powered by Under Armour.
As Under Armour continues to expand its presence in Asia, the tour brings the five-time World Champion and two-time MVP to the region to immerse himself and the brand in the culture, and connect with fans. Brady will help further Under Armour’s mission of making all athletes better by providing a sneak peek into his holistic training regimen and showcasing the importance of sleep and recovery, which has driven him to achieve unrivaled success in his career.
The 2017 Tom Brady Asia Tour Powered by Under Armour begins in Beijing on June 18 and includes visits to Shanghai and Tokyo over six days. At all stops, programming will be aimed at engaging fans and the public around the excitement of football and training for the sport, with a focus on recovery. Brady will take this opportunity to launch his Weibo account to engage with fans across China. Brady and Under Armour will also showcase the first line of Athlete Recovery Sleepwear in Asia as he credits sleep and recovery as important components to his training regimen.
Under Armour Athlete Recovery Sleepwear Powered by TB12 is designed to help the body recover faster and promote better sleep. Inspired by Brady’s focus on recovery, Athlete Recovery Sleepwear incorporates bioceramics technology – used and validated by TB12 – into a pattern lining the apparel. This pattern includes bioceramic particles that absorb the body’s natural heat and reflect back Far Infrared energy, helping the body recover faster while promoting better sleep. Through the new sleepwear, Brady and Under Armour aim to provide all athletes with an off-field recovery advantage that will maximize their on-field performance.
“I am excited about the opportunity to be able to connect with the people in China and Japan, experience the incredible culture, and share my love for the game with my fans,” said Brady. “The tour will be rewarding for me as I experience Shanghai, Beijing and Tokyo. I hope to learn more about the next generation of athletes in Asia and to inspire them to always push boundaries through hard work, dedication, humility, and perseverance both on and off the field.”
An exclusive training activation with media and select guests leads the Beijing visit, and will also include a retail event with local football ambassadors. In Shanghai, Brady will celebrate the grand opening of the Shanghai Under Armour Brand House and will also host a football clinic to offer an authentic training experience for athletes. Finally, Brady will head to Tokyo for an immersive clinic with local players and fans at Ariake Coliseum. Dozens of local quarterbacks and coaches will learn, work and train with Brady. Brady will then host a retail activation to help launch Athlete Recovery Sleepwear locally for athletes interested in performance through a holistic 24/7 approach, including recovery.
“Tom Brady is one of the greatest athletes of our time, and we are excited to connect him with the fans and cultures of China and Japan in an up-close and personal way,” said Ryan Kuehl, Under Armour senior vice president, global sports marketing. “We believe Tom will have a tremendous impact, and we are excited for Tom to share his dedication to training and the game of American football with our fans in China and Japan, who are embracing and participating in sports and fitness in record numbers.”
In addition to the retail and training activations, Brady will immerse himself in the culture of each city, experiencing local food, art and sport. Some highlights of his trip include a visit to the Great Wall, sightseeing in Yu Yuan Garden, a walk-through the Shanghai Literature Institute of Traditional Chinese Medicine and a lesson in the art of Sumo wrestling.
Key Dates for the 2017 Tom Brady Asia Tour Powered by Under Armour:
- June 18-19: Beijing
- June 20: Shanghai
- June 21-22: Tokyo
Photo courtesy Under Armour
