The Ugg brand, a division of Deckers Brands, announced the opening of an Ugg for Men pop-up shop in the heart of San Francisco. Featuring the latest Treadlite by Ugg collection, a fusion of athletic sensibilities with classic details through its lightweight, flexible and durable technologies, the location will provide a convenient one-stop location for holiday shoppers in the Bay Area.
Complementing the brand's permanent men's only locations in New York and Hawaii, the new Ugg for Men pop-up store is located in the Westfield Centre, an urban shopping mall in the Union Square area of San Francisco at 845 Market Street, Space 209. The 554 square foot location, which is now open, carries a selection of merchandise consisting of 88 SKUs. The store also offers the Infinite Ugg Omni-Channel program, which enables customers to access the brand's full spectrum of product sizes and colors.
“San Francisco is a city known for being on the cutting edge of technology, making it the perfect home to our first-ever Ugg for Men pop-up shop. With innovation at the forefront of our men's collection, we're entering our second season of product introductions featuring our ultra-successful TreadLite by Ugg and Twinsole concepts,” said VP of North America Retail for Deckers Brands, Gerard Marceda. “Our Ugg for Men collections are built on a legendary foundation of comfort and innovative technology, which are key points of differentiation that distinguish Ugg from other men's brands in the marketplace. Our new pop-up men's location offers our tech-savvy customers a chance to experience firsthand all the brand has to offer.”
Launched in early 2015, TreadLite By Ugg is an ultra-durable outsole that offers increased cushioning, traction and flexibility in a lightweight construction. The technology represents the next generation of lightweight Ugg footwear design. Unveiled in 2014, the Twinsole concept gives men the flexibility to wear their shoes in two different ways, with two interchangeable insoles, available in traditional cushioned leather and natural wool.
Styles showcased at the pop-up location include:
- Neumel: This updated chukka silhouette delivers supreme comfort and warmth throughout the season with unparalleled outdoor sensibility that is perfect for any terrain.
- Harvin: An athletic style shoe that seamlessly blends Twinsole technology, which offers the versatility of two interchangeable insoles, with Treadlite By Ugg technology and provides the optimum cushioning, traction, and flexibility.
- Stoneman: With an easy pull on design, this shoe is able to combat the climate with its rugged utility and luxurious comfort and features natural wool lining, waterproof construction and is cold weather rated to -20 degrees Celsius.
Ugg for Men is available at all Ugg stores nationwide, including three exclusive men's only locations in New York City on Madison Avenue, Honolulu at the Hyatt Regency and San Francisco at the heart of Union Square.
