MC Sports recognized Pelican International, the maker of kayaks, as its Hardlines’ Vendor of the Year and Marla Fredrich with Escalade Sports as
the Hardlines’ Representative of the Year. The Softlines’ Vendor of the
Year was awarded to Under Armour and the Softlines’ Vendor Rep of the
Year was awarded to Bruce Wagner.
The rewards were announced earlier this month. The award is given out to recognize one hardgoods’ vendor and vendor representative and one softgoods’ vendor and vendor representative that have distinguished themselves from their peers and made significant contribution to MC’s performance over the past year.
“Both Pelican International and Marla Fredrich with Escalade Sports were instrumental to the Hardlines Division’s performance in 2013,” noted Scott Schuette, hardlines divisional merchandise manager for MC Sports. “It’s a tremendous benefit when both manufacturers and representatives are committed to your success beyond the initial sell-in. We are thankful for vendors like Pelican International and representatives like Ms. Fredrich who care about our success and demonstrate true partnership throughout the year.”
“An important focus for MC Sports in 2013 was improving our turn and ROI strategies,” noted Mark Lundvick, Softlines Divisional Merchandise Manager for MC Sports. “Both Under Armour and Bruce Wagner were instrumental in driving significant improvements in our business metrics. Both Under Armour’s and Mr. Wagner’s partnership throughout the life cycle of their products drove sales, improved ROI, and set the benchmark for others to follow.”
“We are grateful for all our vendor and rep partners,” stated Dan Winchester, chief operations officer for MC Sports. “We can’t be successful without their expertise and support and are fortunate to have vendors like Pelican and Under Armour, and reps like Ms Fredrich and Mr. Wagner who go the extra distance to insure we maximize our potential.”
Headquartered in Grand Rapids, MI, MC Sports operates 75 stores in seven states throughout the Midwest.
