NW Alpine, manufacturer of American-made alpine climbing apparel, appointed industry veteran, John Campbell as national sales manager.

Campbell brings over two decades of sales and marketing experience in the outdoor industry to the role as national sales manager where he will be responsible for overseeing all domestic sales duties for NW Alpine and growing the base of specialty retail accounts in the U.S.  His deep roots in the industry and vast knowledge of market planning, direct sales and brand building will help fuel NW Alpine’s growth in the U.S. as well as develop international business opportunities.

Prior to assuming the new position, Campbell held several sales management positions, both domestically and internationally. Most notably, he spent eight years at Cloudveil where he was the company’s first sales rep, growing his territory into the largest sales territory in the U.S. He also served as the North American sales manager for Macpac, based in New Zealand, where he was responsible for launching the brand in North America.

“John brings a wealth of knowledge and expertise to the driver’s seat,” said Bill Amos, founder of NW Alpine. “With his proven track record and passion for what he does, he’s an invaluable asset to NW Alpine and we are very pleased to have him on board.”

Campbell got his start building backpacks and clothing for himself while still in school, and eventually worked at the original Dana Designs factory in Bozeman, MT sewing backpacks. He has also worked for some of the best brands in the industry: DMM, Wild Country, Sterling Rope, G3, TUA, Western Mountaineering, Dana Designs, Kayland, Boreal and Integral Designs. In addition, he runs the sales and marketing for Crux in the USA.

“The opportunity to work with and help grow a strong, young brand like NW Alpine is exciting, ” said Campbell. “The brand is really filling a niche with technical alpine climbing apparel and increasing demand for Made in USA products. I’m looking forward to spreading the word and taking the sales efforts to the next level.”