Twins ’47 has extended its licensing partnership with Major League Baseball Properties. The new five year agreement begins in 2010, runs through 2014 and includes extended product category rights for headwear and a strengthened brand position with MLB teams and retailers.
“The core of our business is with Major League Baseball and dates back to the late 1940’s. We continue to be grateful for the true partnership that has evolved through the years,” said Steven D’Angelo, vice president and second generation company owner. “We are committed to the mission of producing industry leading headwear for men, women and children representing all 30 Major League Baseball teams,” said D’Angelo.
Twins ’47 headwear, lead by its signature cap “the Franchise”, is sold nationally in all major retail and sporting goods channels as well as Major and Minor League ballparks throughout the country. Twins ’47 is among the leading licensees of Major League Baseball.
“Twins ’47 is a long-standing and valued Baseball partner that has outfitted our fans for more than 60 years,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “The Twins ’47 reputation for creative and quality merchandise is stronger than ever and we look forward to continuing to find new ways to grow our relationship.”
Twins Enterprise holds licenses with Major League Baseball, the NHL, the NBA and over 600 college programs. It is also an official licensee of US Open Tennis, US Open Golf and multiple PGA Tour events. Twins Enterprise, Inc. operates the Red Sox Team Store and is the “Official Headwear Supplier” of the Jimmy Fund and the Dana-Farber Cancer Institute. The company is based in Boston and Dedham, MA and employs 200 corporate and retail employees.
