American Youth Football (AYF), the nations largest youth football organization, will present its Big Apple Youth Football Conference with 3,000 pairs of Under Armour cleats for its NYC participants to start the 2009 season off on the right foot.

The Big Apple Youth Football conference takes place Friday September 4th at 9:30 am on the football field of Poly Prep Country Day School, located at 9216 Seventh Avenue in Brooklyn,

The most recent recipient of AYF's giving back initiatives, the Big Apple Conference has 6,000 youth participants throughout Manhattan, Brooklyn, Bronx, Queens, and Staten Island. Thanks to Under Armour, AYF's premier sponsor, local players will receive the donation of cleats in time to kick off the youth football season beginning this labor day weekend.

“Many families cannot afford a new pair of cleats this season, so kids either end up playing in shoes that don't fit or they don't play at all,” says Jessica Abramovich, AYF's Executive Director. “AYF and Under Armour are on a joint mission to provide all kids the opportunity to learn from the great game of football and are committed to helping young athletes realize their full potential.”

(AYF) is an independent 501(c)(3) non-profit corporation that provides support services, scholarships, grants, giving back programs and tournaments to over 600,000 youth members in 50 states and several countries worldwide. AYF is committed to Giving Back and since its inception in 1996, has donated over $15 million dollars in grants and athletic product to communities that support youth football. AYF was the first national organization to offer all-inclusive football divisions, enabling every child a place to play.