SGB Today Sports & Fitness
Riviera Country Club to host Golf Competitions During 2028 Los Angeles Games
The IGF and LA28 announced that The Riviera Country Club will host the men’s and women’s golf competitions for the 2028 Los Angeles Olympic Games. The opening ceremony will be held on July 14, 2028.
Retailer Spotlight: Waters West Fly Fishing Outfitters
Waters West Fly Fishing Outfitters, owned by Ed Fuhrken, is one of the Pacific Northwest’s premier fly shops, guide service operations. Located in Port Angeles, WA, the gateway to the Olympic Peninsula and Olympic National Park, Waters West is a premier Grundéns retailer.
Lotto Launches Pickleball Collection at Dick’s; Adds Pablo Tellez as Brand Ambassador
The new pickleball line, which expands beyond Lotto’s soccer and tennis collections, includes equipment and footwear for both men and women. Tied to the announcement, Major League Pickleball and PPA Tour player Pablo Tellez, was added to Lotto’s roster of over 300 athletes globally.
Rawlings Partners with Sideline Swap on Used Gear Trade-In Program
The terms of the agreement make Sideline Swap the official resale partner for baseball and softball bats at Rawlings six retail stores, as well as at select baseball and softball tournaments in the U.S.
ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs
“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President
UNL Names 1890 Nebraska Official NIL Collective of Nebraska Athletics
The University of Nebraska Athletic Department named 1890 Nebraska the official name, image, and likeness (NIL) collective of Nebraska Athletics.
Skechers Signs Footballer Mohammed Kudus; Celebrates First Year Going Global
West Ham United and Ghana National Team Winger competes in Skechers football boots with the new Evolution Pack taking the brand global.
Skullcandy Launches Active Collection
The earbud collection includes three “active” wireless products—Push Play Active, Push ANC Active and Sesh ANC Active—available at retailers July 2.
Eastside Golf Signs Top Junior Golfer to NIL Roster
Kihei Akina was ranked No. 1 in the 2025 class by Golfweek. He accompanies Temple University freshman Matthew Vital on Eastside Golf’s NIL roster.
Meijer Celebrates 90th Anniversary as Family-Owned Midwest Retailer
Hendrik Meijer, a local barber in Greenville, MI, started the food store to service customers who visited his barbershop. in 1934. Today, the family-owned retailer has with over 500 Meijer supercenters, grocery stores, neighborhood markets, express locations, and distribution and manufacturing facilities throughout six Midwest states operated by over 70,000 employees.
Adidas Drops the Velostan Smith
“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith
Tommy Hilfiger and U.S. SailGP Team Ink Global Partnership
The partnership kicks off for the league’s 2025 season, to redefine fashion’s role in sailing and sports role in pop culture.
Summer Kicks Off in NYC with Mubadala New York Sail Grand Prix
The first F50s have hit the water in New York City to begin training ahead of racing this weekend. After two fleet races on June 23, the top three ranked teams will fiercely compete in the winner-takes-all final, which will ultimately decide the event winner.
Puma Releases Teveris G Spikeless Golf Shoe
The Teveris G is a lifestyle shoe, drafted from the early 2000s, the era trending in today’s fashion scene.
Castore to Sponsor Everton’s Kit and Stadium
Under the multi-year agreement, Castore will supply travel wear, playing and training kits for Everton’s men’s, women’s and Academy squads, including home, away and third kits. Castore replaces the Danish brand Hummel.
