SGB Today Sports & Fitness
Sony and the NFL Launch New Tech Partnership
The new partnership is the latest example of Sony’s further integration in NFL game coverage, which includes sideline photography, broadcast cameras and production, technology that supports officiating, enhancements for in-stadium fan experiences, and more.
Skechers Signs WNBA Star Forward Rickea Jackson to Elite Athlete Team
“While Skechers is a new player in the basketball world, their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I’m eager to see what we can accomplish together.” —
Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.
New Report Identifies Major Retailer Concerns for Holiday 2024
Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”
DKS Partners with Team USA and LA28 Olympic and Paralympic Games
DKS will also serve as an official supporter of Team USA for the Paris 2024, Milano Cortina 2026, and LA28 Olympic Games. The retailer also released a new marketing campaign called Big Moments.
GoPro Takes Movie Goers Into the Eye of The Storm in Twisters
Director Lee Issac Chung and the team behind Twisters found GoPro cameras invaluable in making the action movie coming to U.S. theaters on July 19.
International Olympic Committee Urged to Terminate Soda Sponsorships
Leading global health experts and advocates are urgently calling for the end of soda sponsorships at sporting events worldwide, through a new campaign “Kick Big Soda Out of Sport.”
New Balance Partners With the WNBA to Expand Basketball Presence
NB will create broadcast, digital and retail content featuring NB athlete and WNBA rookie Cameron Brink, the second overall selection in the WNBA Draft 2024 presented by State Farm, who signed a NIL deal with NB in 2023.
Callaway Golf to Release Opus and Opus Platinum Wedges
Three key elements work in conjunction to provide “crisp, tour-level spin that promotes short game action and control like never before.”
Trango Signs Climbing Icon Ben Rueck to Elite Team
Rueck is a member of Team Tenaya, with Trango serving as the exclusive U.S. distributor for Tenaya footwear. Rueck’s essential gear includes the Tenaya Indalo, Mastia Climbing Shoes and the Trango Prism Harness.
Skechers Signs Beach Volleyball Pros Andy Benesh and Miles Partain
The pair will wear the brand’s performance apparel and headwear, including Skechers-branded hats, tank tops and shorts, when competing in this year’s Summer Olymics in Paris.
LeBron James Family Foundation Partners with Canyon Bicycles
As part of this partnership, Canyon will donate its Grand Canyon Young Heroes bikes to this year’s class of I Promise students after the academic year to support the Foundation’s “earned, not given” philosophy.
Puma Golf Celebrates British Open with Fair Isle Capsule Collection
The Fair Isle collection includes the limited-edition Phantomcat Nitro shoe with a wingtip design, Flexspike technology for traction and Nitro Foam for comfort and energy return. Other pieces include men’s and women’s polos, a skirt and a golf dress.
Riviera Country Club to host Golf Competitions During 2028 Los Angeles Games
The IGF and LA28 announced that The Riviera Country Club will host the men’s and women’s golf competitions for the 2028 Los Angeles Olympic Games. The opening ceremony will be held on July 14, 2028.
Retailer Spotlight: Waters West Fly Fishing Outfitters
Waters West Fly Fishing Outfitters, owned by Ed Fuhrken, is one of the Pacific Northwest’s premier fly shops, guide service operations. Located in Port Angeles, WA, the gateway to the Olympic Peninsula and Olympic National Park, Waters West is a premier Grundéns retailer.
