SGB Today Sports & Fitness

Nike LeBron XXII Lockdowns Support for Explosive Movement

The LeBron XXII, available November 1, introduces a new midfoot saddle construction that acts as a guardrail and provides a natural control and stability, enabling the next generation [shoe] to lock in, take off and push the limits.

Foot Locker Signs Multi-Year Partnership with Chicago Bulls

Ahead of the 2024/25 NBA season, Foot Locker, Inc. announced a multi-year partnership with the Chicago Bulls. “The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer at Foot Locker.

Payntr Golf x Jason Day Launch Golf Eighty Seven SC Collection

Golf Eighty Seven Speed Classic shoe launches today, October 4, with three additional Speed Classic models to be released in Spring 2025. Day holds equity ownership in Payntr Golf furthering his commitment to the brand’s mission in the design and development of the collection.

Puma #Know Your Stuff: Real leather vs Vegan Leather Debate

The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.

QVC Forms Multi-Year Partnership with USA Pickleball

Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.

Score Sports Expands Partnership with Babe Ruth League Baseball

Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”

Riomar Luxury Bag Collection: Transitions Between Life’s Adventures

Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar

Adidas “You Got This” Chapter Two

Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.