SGB Today Sports & Fitness

U.S. Soccer Federation Partners with Home Depot to Support National Soccer Teams

The new partnership includes extensive programming for all 27 U.S. Soccer National Teams while supporting the Arthur M. Blank U.S. Soccer National Training Center, made possible by a $50 million contribution in 2024 from iconic businessman and philanthropist Arthur M. Blank, The Home Depot co-founder and Atlanta United owner.  

Puma x Rhianna Redesign the Avanti

At the forefront of the low-profile trend, Puma x Rhianna drew inspiration from its archive across various styles including the Speedcat, the Mostro and the Avanti LS.

Skechers Sets the Bar Even Higher with Latest Pickleball Shoe Launch

Skechers athletes and top-ranked professional pickleball players Catherine Parenteau and Tyson McGuffin again headline the Viper Court Pro 2.0 launch. Parenteau and McGuffin have competed in Skechers Viper Court Pro shoes since signing with the brand in 2022.

Therabody Partners with Garmin to Bring Smarter Recovery Solutions to Athletes

“To be able to combine Garmin’s best-in-class health and activity data with Therabody’s excellent recovery routines will provide uniquely personalized recovery recommendations that are not available with any other wearable integration today.” —Monty Sharma, president and CEO, Therabody.

Adidas Signs Heisman Trophy Winner Travis Hunter

At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.

Puma Partners with Spinnova for Wood-Based Fiber

Puma has partnered with Finnish textile material innovation company Spinnova to develop “proof-of-concept products” from wood-based Spinnova fiber for future collections, particularly for products in Puma’s Sportstyle category.