SGB Today Sports & Fitness

Payntr Golf x Jason Day Launch Golf Eighty Seven SC Collection

Golf Eighty Seven Speed Classic shoe launches today, October 4, with three additional Speed Classic models to be released in Spring 2025. Day holds equity ownership in Payntr Golf furthering his commitment to the brand’s mission in the design and development of the collection.

Puma #Know Your Stuff: Real leather vs Vegan Leather Debate

The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.

QVC Forms Multi-Year Partnership with USA Pickleball

Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.

Score Sports Expands Partnership with Babe Ruth League Baseball

Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”

Riomar Luxury Bag Collection: Transitions Between Life’s Adventures

Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar

Adidas “You Got This” Chapter Two

Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.

The Pro Cup Comes to Innisbrook Resort this December

Four Teams. Match Play. Ultimate Bragging Rights. The greatest athletes from across sport tee it up in The Pro, a new competitive golf series designed to find out who’s the best on the links.

RIA Eyewear Signs Kim Clijsters as Brand Ambassador

The addition of Clijsters to RIA’s ambassador team comes as the company continues to grow its product portfolio in response to the success of its proprietary Court HD+ lens technology.

Akusoli Insoles for Healthy Feet, Back and Body

Leveraging acupressure cushions and magnetic technology placed in pressure points corresponding to specific body parts, the company’s insoles offer wearers a “gentle massage for relief and relaxation.”