SGB Today Sports & Fitness
Adidas Originals Returns to Golf
The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.
Garmin’s Marathon Series, Wholly Owned and Produced, to Debut this Fall
While many brands sponsor races, this one is wholly owned and produced by Garmin, from start to finish, with debut locations set for the fall in Toledo, OH and Tucson, AZ.
OrthoLite Returns as Title Sponsor of the TransRockies Run
“Having OrthoLite along throughout all six days will make this year’s event an even more unforgettable experience,” said Aaron McConnell, president of the TransRockies Race Series. The organizers will announce the new 2026 race format during the event.
Under Armour and NFL Ink Deal for Footwear and Gloves
Under Armour and the National Football League have inked a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Life Time Hosting Largest Pickleball Play Event During First Agassi Open Play Day
The largest operator of permanent pickleball courts, Life Time, the U.S. lifestyle brand and operator of 785 dedicated pickleball courts nationwide, is celebrating National Pickleball Month on April 12, hosting the Inaugural Andre Agassi Open Play Day.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Skechers Signs Footballer Isco Alarcón
Alarcón is a world-renowned soccer midfielder who plays in the Spanish League and various international competitions. He played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles, before joining Real Betis Balompié.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
Wilson Launches Female-Specific Tennis Shoe
“The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on-court.” —Gordon Devin, President, Wilson Sportswear
U.S. Soccer Federation Partners with Home Depot to Support National Soccer Teams
The new partnership includes extensive programming for all 27 U.S. Soccer National Teams while supporting the Arthur M. Blank U.S. Soccer National Training Center, made possible by a $50 million contribution in 2024 from iconic businessman and philanthropist Arthur M. Blank, The Home Depot co-founder and Atlanta United owner.
Orangetheory Fitness to Introduce FDA-Approved Air Purification Tech to Studios
The agreement will introduce to certain Orangetheory Fitness studios nationwide Molekule’s FDA-approved, proprietary air purification technology designed to enhance indoor air quality.
Foresight Sports Partners with Golftec to Elevate Golf Training Experience
The partnership sees Foresight Sports’ launch monitor technology immediately integrated across Golftec’s global network of over 260 training centers.
Puma x Rhianna Redesign the Avanti
At the forefront of the low-profile trend, Puma x Rhianna drew inspiration from its archive across various styles including the Speedcat, the Mostro and the Avanti LS.
Callaway Golf Partners with Five Iron Golf to Launch Callaway Tour Fitting
Through the agreement, all Five Iron coaches become Callaway Certified Fitters, and becomes the first indoor golf brand to globally offer tour-level fittings backed by certification from Callaway at all venues.
Schutt and Vicis Parent Inks Safety Alliance with Guardian Cap Maker
With the partnership of leading brands Schutt and Vicis and the related certification of a combination of technologies, the company will broaden the availability of Guardian Caps and helmets to players worldwide.
