SGB Today Sports & Fitness
Franklin Sports Signs Multi-Year Partnership with Pickleball Pro Parris Todd
Since joining the sport in 2020, Todd has climbed the rankings, currently holding the No. 8 spot in Women’s Singles in the PPA Tour Rankings.
OrthoLite China Named to Guangdong’s Top 500 Manufacturing Enterprises for 2024
The Guangdong Provincial Enterprise Confederation and Provincial Entrepreneurs Association in the Guangdong province of China release the Top 500 list.
Puma Partners with Spinnova for Wood-Based Fiber
Puma has partnered with Finnish textile material innovation company Spinnova to develop “proof-of-concept products” from wood-based Spinnova fiber for future collections, particularly for products in Puma’s Sportstyle category.
Nike Taps Makeup Artist and Creator to Reimagine the Air Max Dn Silhouette
Isamaya Ffrench, the British makeup artist and creator, worked with Nike on creating new colorways of the latest Nike Air Max Dn.
The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber
The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.
Puma Signs Long-Term Partnership With the Portuguese Football Federation
Starting in 2025, Puma will equip all male, female and youth teams as well as the Federation’s futsal, beach football and E-Sports teams.
The NFL Signs Licensing Agreement with Bettinardi Golf
The collaboration will introduce officially licensed NFL-branded Bettinardi products to market for the NFL’s 32 teams, including putters, wedges, irons, ball markers, divot tools, putting cups, cigar trays, and headcovers.
Skechers Signs NFL Kansas City Chiefs Head Coach Andy Reid to Slip-Ins Team
As a brand ambassador for Skechers Hands Free Slip-ins. He will appear in a print ad campaign in 2025 that “illustrates the comfort and convenience of the brand’s innovative and effortless signature footwear collection.”
Zenga Brothers Design Furniture Collection For “Skate Break”
The Skate Break Collection includes five furniture pieces—an oversized steel lamp and a boardroom table that converts to skateable pieces. Designers and brothers Benny and Christian Zenga worked with skateboarder Andy Anderson to test and prototype the pieces which they displayed in an interactive exhibition in Vancouver earlier this year.
Momentec Brands Announces Athlete Roster for 2025
Momentec Brands has tapped seven top collegiate and paralympic athletes to represent Team Momentec in 2025, building on the momentum created by Tiare Jennings, an All-American Softball Player and four-time NCAA Champion at the University of Oklahoma.
Puma Mostro Continues to Trailblaze in Candy Colors
Puma introduced the Mostro in 1999. The latest iteration comes in two candy-hued colorways,Electric Lime and Lavender, accenting textures and details, including studded outsole and mesh upper.
Adidas Originals and Bape are Back with Orketro
Drawing on the attitude of the 2000s and the company’s combined influence on pop culture, the Adidas Originals and Bape take on the Orketro sneaker, which features contrasting three stripes on the left shoe and a Bape STA on the right.
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Adidas Signs First High School Women’s Basketball NIL Player
Kaleena Smith will represent the brand on-court during all her games, including with Ontario Christian High School. This season, Adidas is also sponsoring Smith’s high school and AAU teams that will join the 3SSB Circuit as part of this partnership.
