SGB Today Sports & Fitness
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Adidas Signs First High School Women’s Basketball NIL Player
Kaleena Smith will represent the brand on-court during all her games, including with Ontario Christian High School. This season, Adidas is also sponsoring Smith’s high school and AAU teams that will join the 3SSB Circuit as part of this partnership.
Thermore Launches First Consumer Campaign: “Power Comes from Within”
Imagined by the global creative team, Innocean Italy, the brand’s manifesto highlights the quality and versatility of its synthetic insulation and its commitment to wellness, comfort and sustainability, featuring apparel companies, Aspesi, Emporio Armani and Karbon.
Nike Drops N7 Collection Inspired By Native American Ledger Art
Nike partnered with Native American artist Chelysa “Chief” Owens-Cyr, who brings a contemporary take on ledger art, a narrative drawing or painting on paper or cloth predominantly practiced by Plains Indians from the 1860s to the 1920s.
Fanatics Partners with World Rugby
Fanatics reached an agreement to launch and manage the official retail and licensing program for World Rugby, including Rugby World Cups through to 2029.
Puma NYC Flagship + A$AP Rocky Debut Latest Motorsport-Inspired Collection
Last night, November 7, Puma held a store event for customers with A$AP Rocky to debut the brand’s latest motorsport-inspired collab collection of footwear, apparel and accessories.
Asics Neocurve: Model of Re-Use and Waste Elimination
Can we create something new from what we would otherwise throw away? Asics’ Neocurve proves that materials can have a second life reduce our environmental impact.
Puma Inhale: Two Designs, One Shared DNA
Blending inspiration from the future while drawing from Puma’s iconic heritage, the company introduces a progressive and futuristic approach to running with the Inhale and the AI-generated Inverse.
Adidas x David Beckham Celebrate 30 Years of the Predator with Latest Collab
The latest Predator 24 boot is made of white canvas in a two-tone colorway. For the first time, the shoe features the Adidas brand trefoil. A lifestyle apparel collection inspired by 1970s silhouettes completes the collection.
Rawlings Announces 2024 Gold Glove Award Winners
Rawlings Gold Glove Award winners are honored for the best individual fielding performances at each American League and National League position. To determine the winners of the 18 defensive position awards, each team’s manager and up to six coaches on staff voted from a pool of qualified players in their league and could not vote for players from their own team.
On, Patagonia, Puma, Salomon, and LVHM Unveil 100% Fiber-to-Fiber Recyled Tee
In July 2022, On, Patagonia, Puma, and Salomon announced that they had joined forces with French biochemical company Carbios to use its biorecycling technology for synthetic fiber recycling. Together they have produced the world’s first enzymatically recycled t-shirt made entirely from biorecycled fibres.
Nike x BSN Enter Apparel Partnership with Howard Community College
Co-branded HCC and Nike apparel will now be available in online and on-campus retail shops, which BSN Sports will develop—a portion of the proceeds benefiting HCC’s 14 men’s, women’s, and co-ed programs.
Lululemon to Launch Apparel Range with Fanatics and the NHL
The new Lululemon apparel range will feature 11 of the NHL’s 32 teams this season, including the New York Rangers, Boston Bruins, Toronto Maple Leafs and Vancouver Canucks, with plans to expand to all the league’s franchises next year.
Specialized Launches “Reduce, Reuse, ReSpecialized” Program
The global bike repair program aims “to get one million bikes back on the road by the end of 2025 and also offers “free tune-ups, free helmets for kids, and discounted repairs at participating retail locations worldwide.”
