SGB Today Sports & Fitness
Softspikes Introduces New Colorways to the Tour Flex Pro
The Tour Flex Pro offers Softspikes center stinger post, three degrees of traction and ten points of contact for control and stability during play now in Black/Charcoal and Translucent /White.
Skechers Football Drops Laser-Comfort Pack
The fourth Laser-Comfort Pack to drop since the brand entered the soccer category in 2023/24 comes in silver and green and three styles for women and men.
Made to be Returned: Asics Nimbus Mirai
Asics asks runners to return the Nimbus Mira at the end of its lifecycle to be remade and contribute to its “circular journey”.
Puma Golf Signs Viktor Hovland
Norwegian superstar steps into exclusive shoe deal as he tees it up in Augusta.
Prince Teams Up With Target on Limited-Edition Pickleball Collection
Prince, the tennis and lifestyle apparel brand, will release a limited-edition pickleball collection with Target on April 20.
The Resurgence of Wholesale, Harnessing New Strategies for 2024, Part 1
This is Part 1 of 3 in a series of sponsored post from ENDVR.
Nike Doubles Down on Evolving Air to New Levels for Summer Olympics
Nike, Inc. will debut a new line of products that signals a multi-year innovation cycle, and plans to deliver better, faster and more efficient solutions for athletes this summer at the Paris Olympics.
P.F. Flyers Announces Brand Refresh, Expands Into Wholesale Distribution
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company with plans to roll out more over the next year.
Oncore Golf Partners with PGA Camps to Support Next Gen Golfers
By supplying the best golf balls in the game and introducing innovative rental programs for junior golf clubs, OnCore Golf “seeks to enhance the playing experience and performance of young athletes in the PGA Camps.”
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
The Beachbody Company Offers Buy/Download Fitness Programs With No Subscription
“We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them.” —Carl Daikeler, Co-Founder and CEO, BODi
Riddell Introduces Premium Axiom Helmet Line with Improved Impact Response
Exclusively available for NFL athletes starting in the 2024 season, Axiom3D is a set of new models that “leverages the comprehensive protective system of the Axiom, coupled with proven 3D-printed lattice liner technology.”
SKLZ x Barstool Sports Launch Co-Branded Golf Training Products
The line “combines the premium features and technology of SKLZ products with the Barstool Sports top-ranked golf podcast Fore Play.”
Trugolf Releases E6 Apex Range Training Software, Signs 2024 PGA Coach of the Year
TruGolf Holdings, Inc.launched the first phase of its simulator software product, E6 Apex, which augments E6 Connect and signed 2024 PGA of America Teacher and Coach of the Year Joe Hallett, as an E6 Ambassador.
Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.
