1890 Nebraska announced today that the University of Nebraska Athletic Department had named it the official name, image, and likeness (NIL) collective of Nebraska Athletics, creating efficiencies in key areas and improved benefits and experiences for those supporting NIL initiatives for Huskers Athletics programs.

“We are excited to partner with the University of Nebraska as the Official NIL Collective of Nebraska Athletics,” said 1890 Nebraska CEO Carson Schott. “For the past couple of years, our ongoing work with the university has supported student-athletes and coaches, helping to recruit and retain top talent. This deepened commitment to a united front will enhance our efforts further and take our support to the next level.”

“Nebraska has always been an innovator in collegiate athletics, whether it is in strength and conditioning, nutrition, and athletics performance facilities, and NIL is the latest frontier,” said Nebraska Athletic Director Troy Dannen. “This partnership with 1890 Nebraska will make it convenient for fans and donors to directly support NIL for our student-athletes and provide 1890 donors many of the same benefits and privileges that our Huskers Athletic Fund members receive for their support of Nebraska Athletics.”

1890 Nebraska is a name, image, and likeness (NIL) collective founded to support NIL initiatives for Nebraska student-athletes. Founders Tom and Shawn Peed fully fund the collective’s operating expenses, so contributors are “assured that 100 percent of their contributions go directly to student-athletes.”

Image courtesy 1890 Nebraska