SGB Today

Ellesse Celebrates 65 Years with LSR Sneaker

Paying homage to its archival collections as a long-standing Italian sports fashion brand, Ellesse celebrates its 65th anniversary by stepping into luxury footwear with its LSR sneaker campaign.

The Pro Cup Comes to Innisbrook Resort this December

Four Teams. Match Play. Ultimate Bragging Rights. The greatest athletes from across sport tee it up in The Pro, a new competitive golf series designed to find out who’s the best on the links.

RIA Eyewear Signs Kim Clijsters as Brand Ambassador

The addition of Clijsters to RIA’s ambassador team comes as the company continues to grow its product portfolio in response to the success of its proprietary Court HD+ lens technology.

G/Fore Launches Ready-to-Wear Collection

Boasting tailoring with sophisticated design and modern sensibility, the brand’s latest apparel collection for men and women expands on its array of apparel from the golf course to everyday.

Akusoli Insoles for Healthy Feet, Back and Body

Leveraging acupressure cushions and magnetic technology placed in pressure points corresponding to specific body parts, the company’s insoles offer wearers a “gentle massage for relief and relaxation.”

Icons Bare it All for Timberland’s “Iconic” Campaign

Timberland said the “Iconic” campaign “shines a light on the spirit of fearlessness, empowerment and bold self-expression that defines each of these influential figures. Like The Original Yellow Boot, each person in the campaign is timeless, authentic and, above all, original.”

Bridgestone Golf x Eastside Golf: Growing the Game

The new collaboration with Eastside Golf includes custom-printed Tour B X golf balls in a limited-edition package timed with the Eastside Golf Invitational on September 16 at Liberty National.