SGB Today

Arcade Belts collaborates with Jimmy Chin, supports POW

Arcade Belts designed a new belt in collaboration with Jimmy Chin that supports partner Protect Our Winters (POW), an organization helping people and places most impacted by climate change.  Jimmy Chin, a world-renowned mountain athlete, filmmaker, photographer, and advocate for the environment, shares the same passions and goals to protect the environment and help address […]

Kane Footwear Expands Officially-Licensed College Collection

Kane Footwear reported expanding its officially licensed college collection with 11 new schools. It partnered with five NCAA athletes to promote the Revive shoe drop, including Ohio State wide receiver Marvin Harrison, Jr., Clemson linebacker Barrett Carter and Alabama linebacker Dallas Turner.   Last year, Kane launched its collegiate collection with five schools featuring elite athletic […]

Vasque Steps into New Direction with Re:connect Collection

Vasque Footwear launched its Re:connect collection, complementing its core hiking line, featuring lightweight, sustainable materials. “We’ve been making high-quality hiking footwear for almost 60 years. We are experts in fit and finish, and the opportunity to take our expertise in traditional hiking product and apply that to a new category was an exciting challenge for […]

Chaco Introduces New Silhouettes For Fall 2023

For Fall 2023, Chaco Footwear is introducing two new silhouettes—The Paonia Chelsea Fluff and the Fields Lace boot.  “Fall marks new beginnings, goals, a new season, and a fresh start,” said Lindsey Lindemulder, senior director of marketing at Chaco. “For years, our Fields Chelsea and Paonia styles have been favorites among the Chaco Nation. This […]

360 Adventure Collective W23/24 Show Schedule Announced

360 Adventure Collective (360 AC) announced its regional Winter 2023/24 show schedule and on-mountain demo days. To kick off the season, the association will host its annual ​​360 AC Experience-Paddlesports at the U.S. National Whitewater Center in Charlotte, NC, September 12-13, 2023, which includes demo paddlesports equipment for retailers to try from leading brands. In […]

USADA to test Race Participants for Doping at 2023 Golden Trail National Series

The United States Anti-Doping Agency (USADA*), in partnership with Salomon NA and the Golden Trail National Series, will conduct pre-race anti-doping education and in-competition testing at the Pikes Peak Ascent and Mammoth Trail Fest this September. “Trail running athletes have been calling for robust anti-doping protocols in their sport for years, and we are honored […]

Outdoor Vitals Introduces Skyline 30 Fastpack

Outdoor Vitals, the Utah-based performance outdoor brand, launched the Skyline Fastpack with an ultra stretch mesh, back panel and suspension system for all-day use. “Fastpacking is an incredible way to move through rugged landscapes,” said Tayson Whittaker, founder of Outdoor Vitals. “But the sport is exceptionally difficult and places unique demands on users’ gear. The […]

686 x Nikwax Partner On Product Care For Outerwear

Nikwax and 686 announced a new partnership whereby 686 will offer customers samples of Nixmax’s Tech Wash when they purchase gear through its site timed with the launch of its 2023/24 outerwear collection. “As part of our commitment to sustainability, we’re responsible for making sure the goods we produce perform to their fullest potential for the […]

Fanatics’ Mitchell & Ness Brand Increases College Roster

Mitchell & Ness, a provider of vintage and lifestyle sports apparel and part of the Fanatics Commerce business, announced it is expanding its partner and product portfolio across collegiate apparel.  In alignment with Fanatics and the company’s College division, Mitchell & Ness is entering the college merchandise market with a larger presence this fall, marrying […]

Skratch Labs Launches Limited-Edition Cookie Mix Sport Fuel

Skratch Labs, the maker of performance nutrition, launched its limited-time Cookie Mix Sport Fuel, made with wheat flour, oats and brown cane sugar. The “throwback recipe allows anyone to create portable, homemade nutrition similar to most energy bars, but with no excess ingredients, more moisture and personalized to their tastes,” said the company. Skratch Labs […]