Lucyd Eyewear signs NFL Defensive End as Ambassador
Innovative Eyewear, Inc., the manufacturer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands, signed Emmanuel Ogbah as brand ambassador. Ogbah plays for the NFL as a defensive end for the Miami Dolphins.
La Sportiva Releases New Skis and Alpine Touring Boots for 2024
La Sportiva is releasing four new ski models for 2024—Capo, Tempo, Sorriso, and Salto, and two new lightweight alpine touring boots, Kilo and Stratos Hybrid.
Nike Extends Agreement with University of Cincinnati
Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats.
Castore to Sponsor Hendrick Motorsports in Apparel Deal
Castore has become the official performance sportswear and at-track teamwear provider of Hendrick Motorsports, marketing the U.K.-based sportswear brand’s first NASCAR partnership in the U.S. market.
Puma Has Soccer and Chess Ambassadors Talking Strategy
Puma, the Manchester City Football Club and Chess.com launched an exclusive talk between Pep Guardiola from the football (soccer) world and Magnus Carlsen from the chess world.
Hibbett Inc. and Nike Launch 2023 Sole School Program
Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.
GoPro Named Official Camera of Vans Pipe Masters Surf Contest
The world’s most versatile camera is set to deliver epic perspectives from the legendary Pipeline Wave on the North Shore of Oahu
Adventure Wagon Introduces Gear Shop and Ox Box
The builder of modular camper vans, launched a gear shop for outfitting vehicles, including branded apparel to sleep systems, camping gear, power options, and storage solutions, and released its stackable Ox boxes for outdoor adventures.
Backcountry Renews Utah Avalanche Center Partnership
Content creation is reportedly part of the agreement, leveraging Backcountry’s channels and building on its video library.
Varsity Spirit Enters Beauty Space For Cheer Athletes
Varsity Spirit reported it entered the beauty space with a line of skincare, haircare, cosmetics and fragrances designed for spirit athletes.
Winchester Launches Pet Products Line
Winchester Ammunition, a subsidiary of Olin Corp., introduced a line of pet products, the Winchester Signature series, and a brand called King Buck for U.S. consumers.
Franklin Sports Launches FS Tour Pickleball Paddles
The FS Tour Series includes four pickleball paddles intended to meet the needs of different athletes’ styles of play in “power, control, touch, and hand speed.”
Eagle Creek Updates NMW Duffel for 2024
The company said the minimalist form of the redesigned Duffel delivers “everything the traveler needs in functional simplicity.”
Aetrex To Roll Out Personalized Footwear Recommendation Platform for 2024
The FitStarter program provides in-store shoppers with personalized fit recommendations.
U.S. Ski & Snowboard Partners With Backcountry
The U.S. Ski and Snowboard Association reported it entered into a partnership with Backcountry to design apparel and host an online shop for the national governing body of Olympic ski and snowboarding.
