Alfa Romeo, the Italian luxury auto brand, teamed up with born-in-Brooklyn luxury sneaker brand Greats to launch a limited-edition Alfa Romeo-branded sneaker ahead of the Super Bowl in Las Vegas this Sunday, February 11.

“Italian style, performance and sportiness are hallmarks shared by both Alfa Romeo and Greats, so it was a natural decision to come together in developing an exclusive Alfa Romeo-branded sneaker ahead of one of the world’s biggest sporting events of the year in the entertainment capital of the world—Las Vegas,” said Larry Dominique, SVP and head of Alfa Romeo North America. “What’s more, this collaboration is also a fantastic way to further connect with our brand enthusiasts while giving back to those less fortunate in the local area.”

During the weekend’s festivities, Alfa Romeo will hit the Las Vegas streets, gifting pairs of the limited-edition sneakers to unsuspecting pedestrians. The collaboration will also include donating 75 pairs of new shoes to a local homeless shelter in the Las Vegas area. 

Handcrafted in Milan, Italy, from locally sourced materials, the Alfa Romeo and Greats sneaker features an Italian leather upper in white with the Alfa Romeo script stamped on the outside upper panels and the Alfa Romeo badge on the upper rear heel. Branding on the tongue offsets in the Rosso Red waxed cotton laces and 100 percent natural rubber outsole. 

Image courtesy Alfa Romeo x Greats