Puma partners with F1 Academy, Champions Women in Motorsports
“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport.” — Maria Valdes, Chief Product Officer, Puma
Shaq and Reebok Collab with Pepsi, Debut The Pepsi Sneak’er
Pepsi collaborated again with Shaq, president of Basketball at Reebok, on the Pepsi ‘Sneak’er, a custom-built Reebok Pump Shaq Attaq that holds a mini can of Pepsi in the sole courtesy of the Shoe Surgeon.
Light Up Your Run with Garmin Forerunner 165 Series
“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin
Adidas Revamps Supernova Franchise + Adds Men’s and Women’s Apparel
The Supernova franchise includes the Supernova Rise, with two new models, the Supernova Solution and Stride, complemented by matching apparel for men and women.
Spenco launches Golf Stability Insole
“These insoles offer a unique solution for golfers who want to enhance their performance and enjoy their game more.” —Michael Polk, CEO of Implus
Garmin Awarded No. 2 Spot on Forbes Best Large Employers List
Garmin with awarded the No. 2 spot by Forbes on its 2024 America’s Best Large Employers list, the company’s highest ranking to date, and the highest among tech companies.
Nalgene Outdoor Debuts Psychedelic Bottle Collection
The limited-edition Botanicals collection gets “groovy” with nature-inspired, psychedelic art designs in sync with wellness and fashion trends.
Canada Goose x KidSuper Launch Capsule for NBA All-Star 2024
Brand taps fellow Canadian and NBA All-Star, Shai Gilgeous-Alexander to launch the campaign as the company’s newest global brand ambassador.
Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
New Era Cap Introduces 2024 Collections for MLB Season
Each team will tell its franchise story by the design of its batting practice cap.
Outdoor Master Signs Snowboarding Star as Brand Ambassador
Outdoor Master, the outdoor gear brand and an official supplier to the US Ski Team, signed Noah Victor, the 21-year-old snowboarding sensation, to its team of brand ambassadors for the third consecutive year.
USA Pickleball Certifies Owl Paddles For Tournament Play
The partnership, coupled with USAP approval and certification, positions Owl to make an even bigger impact on the growing paddlesport category.
Garmin Changes the Game for Live Sonar Deep-Sea Fishing
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin
Arvin Goods Sock Collection Leads Change in Sustainable Production
The latest launch features crew socks made from 79 percent recycled materials, including 43 percent recycled polyester and 36 percent Recover recycled cotton fiber, saves up to 18 gallons of water per pair compared to a pair made with conventional cotton.
