SGB Today

Franklin Armory Brings Reformation Back to Market

The U.S. manufacturer of firearms and accessories, announced that production and sales of its 7.5-inch and 11.5-inch barrel length Reformation models are now sold GCA “firearm,” not SBS, SBR or NFA.

OrthoLite Returns as Title Sponsor of the TransRockies Run

“Having OrthoLite along throughout all six days will make this year’s event an even more unforgettable experience,” said Aaron McConnell, president of the TransRockies Race Series. The organizers will announce the new 2026 race format during the event.

H.H. Brown Launches Align Men’s Brand

At the core of all Align product is its insole technology, engineered to support the foots optimal alignment, eliminating the need for aftermarket insoles.

REI Celebrates 45th Anniversary of Half Dome

To commemorate the Half Dome tent’s milestone, an updated design of the three-season backpacking tent now comes in a 2-person, 2-person-plus and a 3-person version.

Rossignol Enters Trail Running Category

“​​​​We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.

Hanes x Urban Outfitters Launch Ltd. Edition Capsule Collection

The Hanes Heritage x Urban Outfitters capsule collection features 28 pieces of innerwear and apparel for men and women, and provides a fresh take on Hanes basics. Available exclusively at Urban Outfitters stores and urbanoutfitters.com.

Skechers Signs Footballer Isco Alarcón

Alarcón is a world-renowned soccer midfielder who plays in the Spanish League and various international competitions. He played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles, before joining Real Betis Balompié.