SGB Today

New Balance Expands BC Partnership to Include Football

Beginning with the upcoming 2025 season, New Balance will produce all BC Football apparel and footwear and introduce its first American football cleats. further expanding its apparel deal with Boston College.

Birkenstock Introduces Self-Care Footwear Line at LA Pop-Up Shop

Running through June 26, the pop-up features a curated range of 100 percent natural, vegan Cosmos Natural Certified foot and body care products manufactured in Germany, except for the Pumice Stone, which the company makes in the EU.  The range will launch to a wider audience in August.

E-Bikes: Rising Injury Risks for Riders of All Ages

According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.

Solo Stove Expands Into Coolers

The Solo Windchill 47 Cooler will launch in two colors in early June and feature the company’s new logo, reflecting its evolution beyond fire and expansion into new categories.