Football Cleats Fill Need for Speed
Photo courtesy of Adidas By Thomas J. Ryan As the pace of the football game increases, speed and quickness are valued not just on the edges of the field but in the trenches as well. With new technologies and construction, football cleats are coming in lighter than ever. But a cleat also has to deliver […]
Fall Fitness Accessories to Boost Indoor Training
By Jahla Seppanen As the weather turns, many runners, cyclists, and yogis forgoe the chill and turn indoors to complete their workouts. If it makes you feel better, everyone does it. From only a year ago, treadmill purchases are up 27 percent, with Pilates hitting its stride with a 78 percent equipment purchase rise, […]
Microsoft Vies to be Your Fitness Wearable with Band 2
Microsoft announced the next iteration of its original fitness wearable – the Band – with a redesigned Band 2 set to hit retail shelves October 30. The Band 2 tracks heart rate, exercise, calorie burn and sleep quality, while providing notifications for emails, texts and calendar alerts. The Microsoft Band 2, starting at $250, also […]
Las Vegas Ski and Snowboard Resort Defies Convention
Las Vegas Ski & Snowboard Resort (LVSSR) dumped the traditional ski school model for the second season in a row last year, offering its guests instead the chance to work one-on-one with an instructor — for free. In so doing the resort went from serving 2,200 resort visitors per season to 18,000 in one year, […]
What a strong El Niño means for your part of the country
This year’s El Niño is shaping up to be one of the strongest on record, forecasters at NOAA’s Climate Prediction Center said in a recent update. What that means for U.S. ski resorts, outdoor retailers and brands this winter will depend on what region they’re selling in. The weather effect, which starts as warmer than […]
W.L. Gore Launches New Insulation Tech for Fall ’16, Updates Windstopper
By David Clucas W.L. Gore & Associates wants outdoor and fitness consumers to rely on its apparel technologies beyond just its iconic waterproof-breathable Gore-Tex. The membrane technology company announced Tuesday that it will debut new shell insulation constructions for Fall 2016 — including updates to its Windstopper product — that offer warmth, protection and breathability […]
Columbia Brings Back Gert Boyle for Largest-Ever Ad Campaign
In the largest campaign of its 77-year history, Columbia Sportswear is bringing back Gert Boyle, the brand’s chairman and 91-year-old matriarch, as well as its “Tested Tough” tagline for the first time in ten years. Boyle became famous in the 1990s after being portrayed in company ads as “One Tough Mother.” She could be seen […]
Newton Running Hires Joe O’Neil as CEO
Photo courtesy of Newton Running Newton Running appointed footwear industry veteran Joe O’Neil as its new CEO. O’Neil, who replaces Newton co-founder Jerry Lee as CEO, will lead operations, product development, sales, marketing, merchandising and finance. Lee will remain as the company’s chairman but will shift his focus to visionary and strategic leadership as […]
Fall Fitness Accessories: The Badass Awards
These fall fitness protection accessories get a shout-out for being innovative in self- defense technology. First Place | TigerLady Self-Defense Claws For more security in a form that will make you feel like Cat Woman, TigerLady Self-Defense Claws, $30, grip naturally to your hand. Small, discreet, and defensive, this tool is made of high-impact plastic […]
Mystery Ranch Maintains American Pack Making Traditions
By Aaron H. Bible Way up yonder in Bozeman, MT, in a small shop and warehouse affectionately known as The Ranch, Dana Gleason and his team of about 100 Montanans work tirelessly to produce what they believe – and many back them up on this – are the best carrying, most durable packs in […]
The North Face Relaunches Reinvigorated Summit Series
By Thomas J. Ryan and Aaron Bible With an infusion of cutting-edge technologies and the most rigorous development process ever undergone in high alpine terrain, The North Face unveiled a new take on its iconic Summit Series collection after a yearlong hiatus. The company provided an exclusive look at the collection at Outdoor Retailer […]
Giant’s Holy Trinity of Tri Bikes
With more than 250 triathlon bike designs tested and trialed against four key competitors, and raced by Pro Ironman Athlete Tim Van Berkel, Giant pushes tri bike engineering to a place the brand hasn’t gone before. Giant introduced its all-new Trinity triathlon bikes during a global media launch at the Ironman World Championships in Kona the weekend […]
SGB Previews Full North Face Summit Series Apparel
“We launched Summit Series in the Fall of 2000 as a collection of styles that represent the pinnacle of The North Face products,” said Joe Vernachio, global VP of product, in an interview with SGB. “With new technologies and innovations developed by The North Face in the last few years we saw an opportunity to […]
Klymit Packs Say Hello to Running Market
Klymit, the Centerville, UT-based outdoor company specializing in lightweight camping and backpacking equipment, brings a new addition to its already impressive repertoire – a backpack for runners. The growing company is widely known throughout the outdoor space as a brand that challenges traditional approaches to design and materials. The Dash 10 Running Pack (the first […]
Saucony Peregrine Gets Another Makeover
Saucony is coming out with another significant upgrade to its Peregrine 6. Becoming the third Peregrine to be recognized as “Editor’s Choice” by Runner’s World in the publication’s Trail Shoe Guide, the new Peregrine adds EVERUN, a resilient foam in the heel. The EVERUN heel insert maintains cushioning properties three times longer than standard EVAs […]
