Louisville Slugger Introduces 2016 Bat Lineup
Louisville Slugger’s line of performance bats for 2016 will feature the Prime 916, Select 716 and Omaha 5126. Louisville Slugger is part of Chicago-based Wilson Sporting Goods Co. The Prime 916 has a large sweet spot with “extreme” barrel flex and dramatically reduced vibration. It’s available in BBCOR, $400; 2 3/4-inch and 2 5/8-inch big-barrel Senior […]
Livall Cycle Helmet Intricacies Win On Indeigogo
The Livall Bling Helmet set out on fundraising website Indiegogo to bring a smart cycling helmet with integrated communications, music and lighting for the unified purpose of safe biking. Within one month, the helmet raised $207,708, surpassing its $20,000 goal by 1,039 percent as of September 14. Intricate design elements are no doubt the cause of […]
Skechers Becomes Title Sponsor of Los Angeles Marathon
Skechers Performance, which is a division of Skechers USA Inc., entered a multi-year partnership to become the official title sponsor of the Los Angeles Marathon. Asics had been the title sponsor for the last three years. American Honda Motor Co. Inc previously held the spot. The event will now be called Skechers Performance Los Angeles […]
K-Edge Garmin Mount Gives Cyclists More Options
K-Edge has become one of the leading mounts for competitive cyclists around the world. The company, named after Olympian Kirstin Armstrong, was born out of a necessity for no-fail equipment. In its next evolution of cycling accessories, K-Edge brings the Garmin Mount, $40 to $65, an out front computer mount attaching the Garmin Edge Forerunner […]
Giving Back: Saucony And RunKeeper Tackle Childhood Obesity
Starting September 1 through September 30, runners and walkers can participate in the Saucony Run for Good Challenge by challenging themselves to run 26.2 miles, logging all of their miles with the RunKeeper app. The free RunKeeper app can be downloaded from the Apple App Store or Google Play Store. Once an account is created, […]
Made In The USA: SmartWool Performance Socks Set American Made Benchmark
By Aaron H. Bible When people think of the iconic and category-leading wool sock and apparel brand SmartWool, made in the USA isn’t necessarily the first thing that comes to mind – but it could be. Those familiar with the company’s roots and who follow outdoor industry manufacturing trends know that the Steamboat Springs, CO-based […]
Alcoholic Turned Ultra Runner Mishka Shubaly Releases New Album
Recovering alcoholic turned best-selling author Mishka Shubaly is notorious for turning his negative addiction into fodder for ultra running and artistic expression. After gaining success for his Kindle Single, The Long Run, amongst other books published for Kindle and offered on Amazon online, the author took yet another turn. The Columbia University MFA graduate realized his […]
Kora Disrupts Apparel with Yak Baselayer
The brainchild of Founder Michael Kleinwort, Kora was established in 2013 as a technical clothing brand centered around yak wool – priding itself on efforts to support economic stability and environmental protection in the Himalayas. The innovative technical apparel is now being introduced to U.S. markets with what it calls “the most advanced and performance-driven […]
I Am SGB… Fleet Feet’s Lori Dreiling
Lori Dreiling and her husband, Tim, own Fleet Feet Sports Tulsa, which has two locations in Tulsa and just opened a third location in Broken Arrow. Both are graduates of the University of Tulsa and Memorial High School and have been involved in Tulsa’s running community since moving back to Tulsa in 1992. Lori ran […]
Greenlight’s Sun King Pro Tops MIT Evaluation
Massachusetts Institute of Technology (MIT) conducted an evaluation of solar lanterns through its CITE program, and the Sun King Pro, created by Greenlight Planet, hit the number-one spot on its final ranking list. Greenlight Planet is maker of performance-oriented and sustainable solar-powered lanterns now available in two sizes – the new Sun King Pro being […]
New Sevylor SUPs Win on the Water
French-born Sevylor, acquired by National Ventures in 2004, continues to market its inflatable Stand Up Paddleboards even through the tail end of summer as many regions shift gears toward fall and winter activities. With three new models of stow away, easy to transport, durable boards, Sevylor has created a quiver that bridges an array of […]
Ralph Lauren Launches Biometric Fitness Shirt
In its first plunge into wearable technology, Ralph Lauren Corp. launched the PoloTech smartshirt, which collects a range of data including the wearer’s heart rate and number of calories burned, to support training efforts. The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo […]
Made In The USA: Polartec Repreve
By Michael Frank You’re probably selling recycled fleece product and may not even know it. Huge brands, from Patagonia to The North Face to Under Armour are largely responsible for this. And although there are many suppliers of recycled polyester yarn, the undoubted leader in the field is Polartec – thanks to a request from […]
Mini Tech: Outdoor Retail for Kids
By Aubrey Volger In an industry that spends an incredible amount of time and money on designing, building and testing technical gear, it’s been a challenge to meet the demands on pricing in the children’s market. Companies struggle to provide a similar quality at a price point consumers expect for smaller customers. Outdoor parents understand the […]
Pearl Izumi Endure & Enjoy Movement Takes Back the Sport
Pearl Izumi officially announced its Endure & Enjoy brand movement last week, created as a reminder for cyclists, runners and triathletes to work hard and to love the sports they practice. Although Pearl is known to serve the needs of core cyclists, the new push is made to be more inclusive of different athletes. “The […]
