SGB Today

Sierra Designs … Come Say Hello To Your Old Friend

February 7, 2019

One of Sierra Designs biggest assets is that they are coming upon their 54th year in the outdoor business this year.   George Bryant, Vice President and General Manager, Sierra Designs, (SD), pictured left, was keenly aware of and had a reverence for the heritage brand from his first day on the job in 2010 […]

Canada Goose Project Atigi

February 1, 2019

Canada Goose announced the launch of its new social entrepreneurship project for Canada’s North – Project Atigi. The project features the global release of a one-of-a-kind collection hand-made by expert seamstresses.

Conversation With Dustin Butcher, Creative Director, G3

January 30, 2019

G3 specializes in backcountry ski and snowboard travel. Their mission is to make that experience better for people with equipment that is simple but effective so when you’re ready to go, you’re not having to fuss with product that just doesn’t work. Dustin Butcher is the Creative Director for G3. And he is as passionate about […]

From Nature To Fashion … Eastman Naia Cellulosic Yarn

January 29, 2019

Since the 1920s Eastman has been at the forefront of cellulosic yarn innovation. This week at OR the textile innovator will introduce Naia, a fabric technology made from wood pulp sourced from sustainably managed pine and eucalyptus plantations and forests with no deforestation of the lands where the trees grow. By virtue of the hypoallergenic […]

Unifi introduces Three New Fiber Applications this week at OR Snow Show 2019

January 29, 2019

Consumer demand for sustainable performance fabric from garment manufacturers is rising. Unifi continues to provide answers to manufacturers, and this week will introduce three new fabric technologies at Outdoor Retailer identified below. TruFlexx Engineered Stretch Fiber made with Repreve is 100-percent polyester that eliminates the need for spandex because spandex limits recyclability after a garment’s useful […]

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