Same Tasty Fuel, Fresh New Look: Honey Stinger Rolls Out Brand Refresh
For the first time in 17 years, Honey Stinger, the award-winning manufacturer of nutritional products featuring honey, is sporting a brand new look. The company has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup. The comprehensive brand […]
Conversation With Leslie Baker Brown … Celebrating 30 Years With Tecnica
By Teresa Hartford This past April marked Leslie Baker-Brown’s 30-year anniversary at Tecnica, and in those 30 years how the industry has changed. In the first 10 years of her career, Leslie was often the only woman in the room. Beyond that, what she has done for women in skiing – pioneering Women to Women […]
Smith Joins TeamWorthy In Support Of HIV/AIDS Awareness
Smith Supports Kenworthy And Members Of #TeamWorthy In AIDS/LifeCycle Ride
Revo Announces the Launch of an All New Revo.com
Revo, The First-Ever Performance Sunglass Brand, Announced Today The Launch Of Its New Website
CEP And Wear Blue Challenge America To Run To Remember On Memorial Day
Runners and walkers encouraged to pay tribute to the sacrifices of service members and their families
The Outbound Collective Launches #EveryoneOutside Initiative To Build A More Inclusive Outdoor Community
Long-Term Effort To Increase Diversity And Foster Equity In The Outdoors | This Initiative Is A Direct Result Of Their Outdoor CEO Diversity Pledge Work
North Country Alliance Enhances Ride The Wilds Trail System With New Signage
The Polaris Foundation Donates $100,000 To Improve Area Trails
Kelty Enhances Legacy Products With Modern Convenience; Debuts Products For Roadie Lifestyle At 2019 Outdoor Retailer Summer Market
Cosmic Synthetic Sleeping Bag, Tallboy Tent and Redwing Pack Make Getting Outdoors Easy Kelty to Celebrate Founder Dick Kelty’s 100th Birthday with Limited Edition Backpack
Kelty Celebrates Founder Dick Kelty’s 100th Birthday At 2019 Outdoor Retailer Summer Market
Limited-Edition Kelty Pack, Modeled After Original Mockingbird Pack In Classic Green, Offered For Sale At OR With Proceeds Going To Sierra Club
Ultimate Direction Re-Signs Scott Jurek And Adds Barkley Marathons’ ‘Last Man Standing’ Karel Sabbe To 2019 Ambassador Team
Additional Ambassadors From Diverse Backgrounds
Louisville Slugger Going To Bat For Breast Cancer On Mother’s Day
This is the 14th season Louisville Slugger has teamed up with the MLB going to bat against breast cancer. The initiative started in 2006 and back then they had no idea that 14 years later they would still be creating pink bats and going stronger than ever. The best part, Louisville knows that it has […]
Carhartt #All Hail Mom
Carhartt is inspired by strong women — from the women who work in their own factories in Kentucky and Tennessee to the women who wear the brand’s jackets and bibs on the farms, ranches and high rises across America. And since the 1940’s when Rosie the Riveter showed the world she could build or fix […]
Georgia-Based Footwear Company, Okabashi, Earns USDA Certified Biobased Product Label
The family-owned company, Okabashi, has been leading the charge in responsible, sustainable footwear for nearly 35 years. The company’s eco-conscious approach is a top priority, and now, Okabashi has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product label. Founded in 1984, Okabashi is a family owned and operated American-made shoe company with a […]
Original 1974 Klettersack By Wilderness Experience Is Back
Using original pattern, materials and quality, Wilderness Experience will offer Limited Edition iconic daypack beginning July 2019. Kickstarter Campaign Is Underway Wilderness Experience, the iconic outdoor gear brand founded in 1971 by Greg, Jim and Laurie Thomsen, is making a comeback with the launch of a Kickstarter campaign offering The Original Klettersack featuring the original pattern, materials and […]
Conversation With Creatives Katie Voigt and Anna Olinger, Lead Product Designers, Nathan Sports
Nathan has a mission statement that represents the company’s direction and focus. “If you Run, you are a Runner. No matter where you Run or why. No matter how far, No matter how fast. If you Run, Nathan Runs with you.” The designers at Nathan holistically approach the creative process. Moreover, anytime the company wants […]
