Deso Presents #?earthed … Casting Votes For Our Planet
As a society, we cast votes daily. Our time and our dollars speak volumes about what matters to us. At Deso, the team spends much of our time recreating in nature and our dollars on goods that ethically align with our values. In an effort to build community around Earth (every) Day, we’re encouraging people […]
LEKI Offers Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat
LEKI is excited to announce the second annual LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 13-16. The scholarship includes registration fees, air travel, lodging and LEKI Trail Running gear for one deserving trail runner. LEKI has a full line of trail running poles and supports ultra-runner […]
Polartec and Kraig Biocraft Laboratories To Bring First Spider Silk Fabrics To The Performance Apparel Market
Polartec, the premium provider of innovative and sustainable textile solutions, and Kraig Biocraft Laboratories (Kraig) (OTC:KBLB), the biotechnology company focused on the development and commercialization of spider silk, announce plans to bring to market the first fabrics made from spider silk. Initially developed for specialized military applications, these first-of-their-kind materials made from recombinant spider silk […]
CEP Compression 3.0 … Conversation With Luke Rowe, Senior Vice President, CEP Compression Sportswear
CEP Compression recently launched the 3.0 version of the brand’s compression 2.0 sock worn — and relied upon — by Olympian Meb Keflezighi one of the world’s top athletes. Backed by scientific studies and third-party testing, CEP’s 3.0 compression sock offers real graduated compression with more than six miles of engineered thread to enhance blood […]
Wigwam Introduces SynchroKnit with Unrivaled Precision Fit in Socks
New Patented Technology to Debut to the Public in January 2020 Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnit a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs the […]
Reebok Pays Homage To The Iconic Club C Sneaker In ‘Back Where We Started’
The new film represents the latest chapter in global ‘Sport the Unexpected’ Today, Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s […]
Amp Human and EF Education First Pro Cycling Team Announce Partnership
Amp Human, the Park City, UT-based creators of revolutionary sports product PR Lotion, is proud to announce its partnership with the UCI World Tour pro cycling team, EF Education First, for the 2019 season. PR Lotion is proven to help athletes maximize every workout, ride or adventure and recover faster, by simply giving the body […]
Nike Honors Tiger Minutes After His 2019 Masters Win With Emotional Video
Tiger Wins The 2019 Masters! Nike was ready. Just minutes after Tiger’s emotional win at yesterday’s Masters, the company released a sentimental film about Tiger’s win. Watch the film here or click on the photo still below. Over the past decade, Nike never parted with Tiger despite his career lows. Yesterday’s comeback, after going winless […]
PrimeFlex … A New Concept In Stretch Fabric From Toray
In 2010 Toray debuted the original version of PrimeFlex a stretchable polyester with a bimetal structure. Then came PrimeFlex 2.0 a bi-component nylon version with a 50-percent improvement in four-way stretch capabilities with a high rate of moisture absorbency. Toray has taken PrimeFlex a step further incorporating what they call “Nanodesign” technology that controls the […]
A Superior Ride With Stromer Bikes
Commute with speed, style, and efficiency with the new sleek Stromer ST3 Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today’s generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily […]
#EveryoneOutside … The 2019 Outbound Collective Pursuit Series
Back By Popular Demand, The 2019 Outbound Collective Pursuit Series Continues to Celebrates the Great Outdoors. The Outbound Collective is on a mission to get #EveryoneOutside. Three weekend-long events are again planned this year for the soul purpose of improving access to the outdoors for all participants regardless of ability level. Hundreds of outdoor enthusiasts […]
UA Rush … The Fabric Version Of An Infrared Sauna
Under Armour (UA) and Celliant partnered once again to create a mineral-infused fabric that recycles the body’s energy during performance. The responsive fabric, found in the UA Rush collection, launches today at UA.com, in Brand Houses worldwide, and with select global retailers. The Rush collection of apparel for men and women includes fitted tees, long-sleeved […]
Hello … How Are you? This is Des Linden, 2018 Boston Marathon Champ
For an extra dose of pre-race inspiration, Des Linden the 2018 Boston Marathon Women’s Champion and Brooks sponsored athlete, will hop on a phone call with runners for pre-race inspiration and tips to ‘Keep Showing Up’. Brooks is offering this to the running community starting tomorrow, April 12, at the Boston Marathon Health and Fitness […]
LifeStraw Saves Lives … Hikers Rescued After Being Lost in San Gabriel Mountains
Two hikers missing for five days around Mount Baldy and Cucamonga Peak in California’s San Gabriel Mountains were found alive after rescuers tracked their footprints to their camp Wednesday. A search-and-rescue helicopter spotted the pair at a campfire and lifted them to safety having been missing for five days. Eric Desplinter, 33, of Chino Hills […]
Unleash Chaos On The Dance Floor
Under Armour Honors Historic Three Schools to Reach NCAA Final Four with Curry 6 Kicks Cinderella infamously wore glass slippers to the grand ball, as the story goes. Thankfully for Texas Tech, Auburn and Notre Dame, they have Under Armour and Stephen Curry outfitting their teams for the big dances this weekend in Minneapolis and […]
