SGB Today

Columbia River Knife & Tool Launches Septimo Multi-tool On Veteran’s Day

The Septimo multi-tool is a tactical carry designed by Green Beret Jeremy Valdez. A tanto blade with one Veff Serration pairs with a Philips and flathead screwdriver, bottle opener, glass breaker, and adjustable wrench.   Valdez hails from Tampa, FL and brought his combat experience and time served in the 7th Special Forces Group to […]

Kitsbow x Swift Industries Collaborate; Launch Hip Pack And Icon Shirt

Kitsbow and Swift Industries announced the launch of the Swift Anchor Pack and specialty Icon Shirt melding Swift’s adventure aesthetic and Kitsbow’s tech-forward design.  The Pack, a collaboration between the Kitsbow and Swift design teams, offers a minimalistic alternative to backpacks with a streamlined silhouette and 2.5-liter capacity.  Designed without adding bulk, key features include […]

Lids Partners With MLB All-Star Pitcher Trevor Bauer

MLB All-Star Pitcher, NL Cy Young finalist Trevor Bauer has partnered with Lids. With the partnership, Lids, celebrating its 25th year in business, will become the exclusive headwear retailer for Bauer. Bauer is the first MLB player to partner with Lids in its history. Following the buzz around his personal merchandise and custom cleats earlier […]

Selk’bag Introduces 100 Percent Recycled, Wearable Sleeping Bag

Selk’bag, announced the launch of its latest design, a fully recycled, wearable sleeping bag it calls the Nomad. Available mid-November on its website and through select REI stores, the sleeping bag offers freedom of movement with comfort. “After a decade in business, the Nomad is our first 100 percent recycled style, and it’s a major […]

Adidas x Craig Green Collaboration To Drop At Retail

Adidas x Craig Green announced its second collab that will drop globally on Sunday, November 8. The shoes were shown during Green’s AW20 runway show in January—the first showing in Paris for the British designer. The collab reimagines the Adidas Superstar. The CG Superstar uses quilting to define the silhouette.  “We started by finding the place between […]

Matador Maximizes Everyday Organization With SEG30

Matador Travel Equipment dropped its SEG30 Segmented 30-liter Backpack. A downsized version of its Matador SEG42, the SEG30 offers organizational options with a minimalist aesthetic with four external zippered compartments and an oversized clamshell pocket for large items. “The SEG42 was a smash hit this summer, and we’ve reimagined it in a more compact form […]

Xenith To Support USA Wheelchair Football League’s Inaugural Season

The USA Wheelchair Football League is launching in four cities across the United States: Chicago, Kansas City, Mo., Phoenix, and Los Angeles.  As a part of this partnership, Xenith has donated Xenith X2E+ football helmets to each of the four founding teams of the league. The first of its kind football league for adults with […]

Igloo Releases Harry Potter Themed Playmate Cooler

Igloo, in partnership with Warner Bros. Consumer Products, released limited-edition Harry Potter Playmate coolers — Harry Potter Hogwarts Playmate Pal and Illustrations Playmate Pal. “Harry Potter Playmate coolers have been frequently requested by our fans. Harry Potter is such a global phenomenon and collaborating with Warner Bros. Consumer Products has been a huge honor,” said […]

Front Runner Gives Land Rover Defender An Aftermarket Upgrade

  Front Runner Outfitters (Front Runner) released a roof rack option for its Land Rover Defender 110. The Defender 110 Slimline II Roof Rack Kit is a nod to its heritage of Overlanding using the original Defender platform for off-road travel. The Roof Rack Kit is an aftermarket solution for Defender 110 owners looking to […]

Benchmade Knife Launches Cutlery Line

Benchmade Knife Company launches its new Cutlery line for the professional and amateur chef. “This new product line represents a substantial step forward for the Benchmade brand, bringing our design and manufacturing expertise to a new class of customers who demand the best,” said Jon de Asis, president & CEO, Benchmade. “The versatility and quality […]

Hobie Upgrades Popular Products For 2021

Hobie announced today several upgrades to its popular kayak models for 2021. Most notably, Hobie will now incorporate enhanced versions of its MirageDrive, the original kayak pedal propulsion system first released by Hobie in 1997. The Mirage Passport 10.5 and 12.0 will be upgraded to include the MirageDrive GT with Hobie’s Glide Technology and patented Kick-Up […]

Balega Fall 2020 Ltd Edition Hidden Comfort Sock Benefits Lesedi Project

This year, Balega launched a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen South African and American communities. “Community, giving back and serving those around us, is just as important to us at Balega as making quality socks,” said Tanya Pictor, Vice President […]

Forloh Integrates Recco Rescue Technology Into Latest Apparel For Hunters

Forloh, a U.S. manufacturer of technical outerwear, is dropping its Forloh AllClima Rain and SoftShell Jackets for hunters embedded with Recco Reflectors. Forloh, is one of the first hunting brands to adopt Recco’s search technology for the hunt category. Recco “is working with search and rescue teams in the U.S. and around the world” to […]

Zumba And Strong Nation Receive Spirit Of Fitness Award

The National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA) recognized Zumba and Strong Nation with its first Spirit of Fitness Award during their annual Optima Fitness and Wellness Conference. Laurie McCartney, president of Global Fitness & Wellness Solutions for Ascend Learning, the parent company of NASM and AFAA, […]

Dermatone Named Official Sunscreen, Lip Balm And Frostbite Protection Of U.S. Ski & Snowboard Team

Dermatone, which offers skin protection products for extreme conditions, announced today that it has been named the official sunscreen, lip balm and frostbite protection supplier of the U.S. Ski & Snowboard Team. The multi-year partnership extends through 2023 and includes providing U.S. Ski & Snowboard Team athletes with Dermatone skin protection products to use in […]