Fjällräven Gives The Gift Of Nature This Holiday Season
Inspiring people to walk with nature has always been an important pillar of Fjällräven’s core values and this is reflected in an ongoing effort to share the gift of nature through its Get Into Nature Giveaway. For the second year in a row, and for 30 days beginning on November 20, the brand is giving […]
Igloo Releases New Mandalorian Inspired Playmates
Igloo announced two new Playmate coolers inspired by the Emmy Award-winning Lucas film series “The Mandalorian” streaming on Disney+. Capturing the film’s characters including the Mandalorian and the Child, the special-edition Playmates expand on Igloo’s previously released Playmate coolers. “At Igloo, we’re huge fans of the groundbreaking series The Mandalorian,” said Brian Garofalow, Chief Marketing […]
ThirtyTwo Celebrates Anniversary With Online Movie Premiere
To celebrate ThirtyTwo’s 25th Anniversary as a rider-driven snowboarder-owned company, the company is premiering its T32M movie with no admission fee, on November 23, 6 p.m. PST. The movie is a celebration of hi-jinx, personality, powder slashes, cliff drops, and snowy streets! Filmed on-location in Kazakhstan, Finland, Canada, and the United States, the film features […]
NexTex Introduces ParticleScreen Face Covering Fabric Powered By TurboDry Technology
NexTex Innovations announced the launch of ParticleScreen fabric technology developed for face coverings that can be worn for extended use and while being active. ParticleScreen is a patent-pending, three-layer fabric system that blocks airborne particles while keeping wearers comfortable for prolonged periods of time. NexTex, based in Atlanta, GA, is a textile technology developer […]
HitchFire Grills Releases Forge 15 Grill At REI And Backcountry.com
HitchFire Grills is expanding its footprint releasing its Forge 15 grill at REI and Backcountry.com and going live soon with Camping World. The brand, launched in Fall 2020 by the founders of Tepui Tents, is anticipating strong growth moving into 2021 with additional retailers coming onboard and strong market indicators for category growth in the […]
ORR x VF Foundation Partner To Help Rural Communities Grow Economies Through Outdoor Rec
Outdoor Recreation Roundtable (ORR) is helping rural communities reinvigorate their economies through outdoor recreation through support from The VF Foundation. The Recreation Economy for Rural Communities assistance program, launched in 2019, is underway. ORR is working with the EPA, the U.S. Department of Agriculture Forest Service (USFS) and the Northern Border Regional Commission (NBRC) to implement […]
Hydro Flask Gift Of Go Holiday Campaign Returns
Hydro Flask announced the return of its Gift of Go Holiday Campaign. “Now more than ever, people view the outdoors as a healthy escape and a place where they can experience a boost in mental and physical wellness,” said Phyllis Grove, Hydro Flask vice president of marketing. “Our Gift of Go holiday campaign is about […]
Goat BoxCo Launches Food And Gear Storage Solution
Goat BoxCo is launching its Goat Cooler System for people who go at life. The system offers customizable storage and organization in a fully integrated, modular design. “If 2020 has taught us anything, it’s that life is unpredictable,” said Goat BoxCo’s Founder Jack Robbins. “Our mission at Goat is to equip people everywhere with the […]
GOA Welcomes Oboz Footwear, Mystery Ranch and HydraPak To National Vendor Partner Network
Grassroots Outdoor Alliance (GOA), announced the addition of Oboz Footwear, Mystery Ranch and HydraPak to its national vendor partner network. Debuting as new members during GOA’s November buyer’s meeting, the addition increases the group’s vendor membership to 64, joining its nationwide network of 89 independent retailers with 192 retail locations in 46 states. Grassroots vendor […]
Rab And Lowe Alpine Commit To Achieve Net Zero By 2030
As part of its long-term sustainability strategy, Rab and Lowe Alpine have committed to achieving Net Zero by 2030. As a first step, Equip became a ‘Climate Neutral Company’ in November 2020, certified by South Pole, an independent project developer, who will also assist Equip on its road to Net-Zero. Matt Gowar, Equip’s CEO, said: […]
Igloo Drops Playmate Coolers Inspired By Star Wars
Igloo released four playmate coolers inspired by the Star Wars series of movies. The limited-edition collection includes Playmate Pal and Playmate Mini coolers with Chewbacca, Boba Fett, BB-8, and Stormtrooper and expands on Igloo’s previously released Star Wars Playmates. “Working with Lucasfilm to bring world-famous Star Wars characters to life on America’s favorite lunchbox was out […]
Balega Opens Applications For 2021 Impi Ambassador Team
Balega officially opened its application portal for its sixth annual Impi ambassador team. Applications will be accepted through December 6, 2020. For 2021, applicants from around the world are welcome to enter to spotlight the brand’s core pillars – performance, excellence, harmony, creativity, and community. The 2021 team will consist of athletes from the U.S., […]
9280 Pond Hockey Tournament Cancels 2021 Event
MGD Events Inc. announced that they canceled its annual 9280 Pond Hockey Tournament located in Keystone, CO on January 22-24, 2021 due to COVID-19-related concerns. Summit County’s position on the state’s COVID-19 Dial at Level Orange, Safer at Home High Risk, the participant limits on outdoor events, do not make it possible to hold the […]
Nixon Releases First Watch Made From Reclaimed Ocean Plastics
Coinciding with National Recycling Day, Nixon released its High Tide, a high-definition tide watch made from upcycled ocean plastics. Sitting at the top of Nixon’s tide watch collection, the High Tide was developed with a focus on quality, durability, and screen customization, to meet the needs of surfers worldwide. The High Tide was developed in […]
Suunto Launches Suunto 7, Suunto 3 For The Holidays
Suunto, in time for the holidays, has dropped its limited-edition Suunto 7 and Suunto 3 that features a moisture-wicking microfiber textile watch strap that’s flexible for comfort and offers a secure fit. “Silicon and rubber straps are functional for working out but can leave something to be desired for athletes who wear their watches 24/7. […]
