SGB Today

Club Pilates Partners With Aly Raisman

Club Pilates announced a multi-year partnership with U.S. gold medal gymnast and wellness advocate Aly Raisman. Raisman will serve as a core ambassador for the brand to raise awareness around the benefits of Pilates. “My goal in working out now is to feel better both physically and mentally,” said Raisman. “I really enjoy Club Pilates […]

Salomon Expands Partnership With Locally To Launch ‘site2snow’ Program

Salomon and Locally are evolving its long-term partnership to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers to purchase their winter hardgoods products in the easiest and quickest way possible. […]

Adidas Raises Commitment To Sustainable Products

Adidas AG said more than 60 percent of its products will be made with sustainable materials in 2021. From 2024 onward, Adidas is committed to using only recycled polyester.

The LRG For Coca-Cola Collection Arrives This Holiday Season

Today Coca-Cola inspires an apparel collection with Lifted Research Group (LRG). The LRG for Coca-Cola collection drops on December 26 and is available for a limited time at select retailers and L-R-G.com. During this time of year, the red and white classic Coca-Cola logo and happy polar bears make people smile in the more than […]

Skratch Labs Adds 60 Serving Bag Of Strawberry Lemonade Sport Hydration Mix

Skratch Labs announced the release of a new size of its Sport Hydration Mix flavor, Strawberry Lemonade. Skratch has expanded the size offering of Strawberry Lemonade to include a 60 serving bag. The larger bag keeps customers stocked up on Skratch for longer and provides value at a lower cost per serving. The flavor is […]

Skratch Labs Introduces New, Larger Size Of Chocolate Sport Recovery Drink Mix

Skratch Labs announced the release of a new size of Sport Recovery Drink Mix Chocolate. This 1200g, 24-serving bag offers an answer to the consumer feedback the brand received that the 600g, 12-serving bag was not sufficient for their needs. Chocolate is the first, and currently the only, 1200g bag size for Skratch Labs line […]

Skratch Labs Introduces New, Convenient Size Of Horchata Sport Recovery Drink Mix

 Skratch Labs announces the release of a new size of Sport Recovery Drink Mix Horchata. This new, 50g single-serving pouch provides a convenient option to the 12-serving 600g bag that is currently available and extends Skratch Labs line of recovery mix which also includes Chocolate and Coffee. First released in April of 2019, Horchata is […]

FutureNatural: Adidas’ Footwear Innovation Introduced With Harden Vol. 5

In early 2021, Adidas will drop its latest footwear technology, Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural offers a seamless design and 360-degree fit system. The one-piece shoe mold works with an athlete’s natural movement for freedom and dynamic angles. The first iteration of the technology will be featured […]

Greyp Bikes Named Finalist In Outdoor Retailer Innovation Awards

  Since its U.S. launch this past Spring, Greyp Bikes has received praise for its tech-heavy, connected, trail-capable E-MTB line, and will close out the year on another high note — the judges at the 2021 Outdoor Retailer Innovation Awards (ORIA) have named its G6.2 model a finalist in the competition for January’s virtual Winter […]

Nautilus, Inc.’s Bowflex VeloCore Bike Earns CES 2021 Innovation Award

Nautilus, Inc. received a CES 2021 Innovation Award* for its Bowflex VeloCore bike. The product was recognized for its innovative design and as the industry’s first dual-mode indoor cycling bike. The Bowflex VeloCore bike is the first indoor cycling bike to feature both a stationary setting and leaning mode. In leaning mode, users can push […]

Archer Components Adds New Gravel System With Drop Bar Remote

ARCHER Components wireless electronic system is shifting the paradigm of electronic components in the bike industry and has widened its reach with the Drop Bar Remote (DBR). The remote follows on the heels of its mountain bike shifting system. Since 2015 Archer Components has been manufacturing wireless shifting and with the rapid adoption of gravel […]

Nautilus Launches Bowflex Treadmills Featuring Individualized JRNY Digital Fitness Platform

Nautilus, Inc. announced the launch of its Bowflex treadmills featuring the JRNY digital fitness platform to further distinguish it “as a connected fitness company with a portfolio of digital products at different price points for all users.” The Bowflex treadmills offer a built-in HD touchscreen, either 7-inch or 10-inch, allowing users to access entertainment options […]