PGA Tour Superstore plans to open at least six new stores in 2021, reaching the 50-store milestone by the end of the year. The company also reported record comp-store sales growth while gaining market share for fiscal 2020 despite its brick & mortar doors being closed for nearly two months.
“By its very nature, golf is a game that brings people together,” said Dick Sullivan, president and CEO of PGA Tour Superstore. “Our customer-focus mentality is unmatched in the golf retail business. Combine that with our interactive environment and everything needed to play, we inspire beginners to avid golfers to have fun and enjoy the game.”
In January, PGA Tour Superstore opened its first store of 2021 in Natick, MA, with five additional stores planned for later this year.
“We will continue to gain market share by being innovative and aggressively investing in our brick & mortar and online business, while systematically building our presence in golf-centric markets across the country,” Sullivan said.
He also noted golf lets people socially connect, stay physically distant and provides families and friends an opportunity to be together, get outside, exercise and reduce stress.
According to estimates from the National Golf Foundation, the number of golf rounds played was about 60 million more than in 2019, with women and juniors making up a noteworthy percentage of new golfers.
Player diversity has evolved over the last year with more than 400,000 women taking up or returned to golf in 2020, and with just over 6 million women in total taking to the golf course. In addition, 630,000 youth ages 6-to-17 began playing golf in 2020 for a total of 3.1 million junior golfers. Underscoring females’ rising interest in golf, about 35 percent of those in the junior and beginner ranks in 2020 were female compared with approximately 23 percent in the game’s overall participant base.
As a result, PGA Tour Superstore saw an 84 percent increase in sales of women’s club sets—those typically purchased by beginner golfers. Women’s apparel and youth club sets also saw healthy increases in 2020.
Additional sales increases PGA Tour Superstore saw in 2020 include a 50 percent overall increase in packaged club sets; a 200 percent increase in pull/push carts; a 55 percent increase in stand-bags; and a 100 percent increase in practice gear.
Photo courtesy PGA Tour Superstore