In honor of National Girls & Women’s Day In Sports, to be celebrated on February 3, Dick’s Sporting Goods announced it will expand its efforts to support female athletes in 2021 and the importance youth sports plays in the lives of female athletes.

These include:

  • Dick’s Sporting Goods Foundation will donate 100,000 DSG brand sports bras over the next 18 months to under-resourced female athletes in the U.S., partnering with Good Sports, a nonprofit that provides athletic equipment, apparel and footwear to young athletes.
  • The formation of a Girls’ Power Panel for girls ages 13-to-17. The goal is to give young athletes a voice on sports issues and get their input on the products and its latest initiatives.
  • Create a National Girls & Women in Sports Day social challenge, #StrongerWithSports, to showcase girls’ and women’s strength when they participate in sports. Candace Parker, Sydney Leroux and Morgan Simianer will support the challenge and post a sports photo from when they were young and describe how sports positively impacted their lives, and encourage others to post their stories supporting the challenge National Girls & Women in Sports Day.
  • Offering an exclusive drop of Brooks Running “Empower Her” collection, celebrating National Girls & Women in Sports Day. The product line includes footwear, apparel and accessories and will be available at Dick’s stores nationwide and online starting February 1. A portion of the sales, up to a total of $500,000, will go to the Dick’s Sporting Goods Foundation to support under-resourced running programs for female athletes across the country.

“Dick’s Sporting Goods is committed to championing girls and women in sports. We know that when young female athletes have access to the proper equipment and can look up to other female athletes, they are more likely to remain in a sports program and gain the skills to help equip themselves to be future leaders,” said Lauren Hobart, president, Dick’s Sporting Goods and The Dick’s Sporting Goods Foundation. “We intend to stay at the forefront of advocating for female athletes and athletics.”

These 2021 initiatives follow the company’s actions in 2020 when The Dick’s Sporting Goods Foundation provided a $5 million grant to the U.S. Soccer Foundation’s United for Girls initiative, began a partnership with USA Softball, expanded women’s offerings in-store and online, and launched a marketing campaign around the sports bra.

Also, Dick’s Sporting Goods has been named a Signature Partner for the 2021 National Girls & Women’s in Sports Day powered by the Women’s Sports Foundation. This year marks the 35th annual celebration. Dick’s Sporting Goods will be a co-presenting sponsor of Girls Fest; a 90-minute virtual event streamed on YouTube designed for girls from elementary to high school.

Photo courtesy Dick’s Sporting Goods