SGB Today Footwear
Castore to Sponsor Hendrick Motorsports in Apparel Deal
Castore has become the official performance sportswear and at-track teamwear provider of Hendrick Motorsports, marketing the U.K.-based sportswear brand’s first NASCAR partnership in the U.S. market.
Hibbett Inc. and Nike Launch 2023 Sole School Program
Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.
Aetrex To Roll Out Personalized Footwear Recommendation Platform for 2024
The FitStarter program provides in-store shoppers with personalized fit recommendations.
Baffin Adds Glacier Collection to Canadian Boot Factory
Baffin extended its Made-in-Canada offerings with four boot styles for men and women. Its Glacier collection styles Mountain and Cambrian (men’s) and Maple Leaf and Cambrian (women’s).
Dick’s Partners with Notre Dame Athletics
Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
JD Sports and Finish Line Introduce Same-Day Delivery
JD Sports and its sister retailer, Finish Line, announced plans to launch same-day delivery across its more than 500 stores in the U.S.
New Balance to Sponsor Australian Open
New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.
Nike and BSN Sports partner with The Frontier Conference
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Vimazi adds pace-tuned walking shoe to collection
Vimazi released its first pace-tuned walking shoe, the Z90, which joins the brand’s road and trail pace-tuned running shoe collection.
Baffin Drops Platform Boot Series
Baffin introduced a new women’s winter boot collection called the Wedge, which merges fashion with function. It includes two platform styles, the Geneva and Tornio.
Kahtoola updates Low Profile Nanospikes
“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.
Altra Launches VIA Olympus 2
Altra launched the VIA Olympus 2, the second iteration of its max cushion shoe.
Outdoor Market Alliance To Host Third Fall Denver Market Week
A collective of 25 independent sales and marketing agencies representing over 175 outdoor and active lifestyle brands, OMA will host its third fall market week series from November 13-17 and November 27 through December 2.
Under Armour’s Curry Brand Signs First NBA Athlete
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.
Vimazi drops Pace-Tuned Trail Running Shoes
Vimazi, the developer of pace-tuned running shoes, released its pace-tuned trail running collection, continuing the brand’s mission.
