SGB Today Apparel

Legendary Innovator Gert Boyle: Spanning Generations

The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.

Club Pilates Opens 1,000th Studio in Portland

Club Pilates reached a milestone, opening its 1,000th studio in Portland, OR. The space joins a global network across 12 countries offering low-impact Reformer-based workouts.

Jelenew Redefines Athletic Couture

Chanel’s haute-couture Director, Christelle Kocher, joins Jelenew to launch its first curated performance apparel collection.

Athleta adds Katie Ledecky to Power of She Collective

Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.

Puma Becomes New Kit Supplier of RB Leipzig

Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.