SGB Today Apparel
Dash Sports Celebrates 20 Years
What began as a 500-square-foot shop inside the National Training Center in Clermont, FL, has grown into a thriving community hub with two locations, thousands of loyal customers and a reputation for helping Central Floridians stay active.
New Balance Enters Long-term Partnership with New England Patriots
Under the long-term agreement, NB will serve as the official and exclusive athletic footwear and apparel supplier of the Patriots and Gillette Stadium. This Spring, the team will open a new training center next to Gillette Stadium, officially named the New Balance Athletics Center, with surrounding practice fields branded as New Balance Practice Fields.
Cole Haan Launches Men’s Golf Apparel with Spring 2026 Collection
Cole Haan, the U.S. lifestyle and accessories brand, has launched its first collection of men’s performance apparel in partnership with Catapult Group, for Spring 2026.
Chipply Introduces Chipply One — Unifying Online Stores, Offline Sales and Business Ops
Chipply, headquartered in New Berlin, WI, helping team dealers, apparel decorators and promo distributors launch and manage online stores,has introduced a new feature called Chipply One, a complete business solution that delivers a single, unified system.
New Era and Adidas Expand NCAA Partnership for Baseball
New Era reported that its partnership with Adidas has been expanded to include equipping all Adidas partner schools in the Power Four conferences with New Era on-field caps.
The Activewear Reset: Why Brands Should Consider Cotton
One of the most persistent misconceptions in the textile industry is that cotton cannot provide the stretch and recovery necessary for active performance. However, modern textile engineering has changed the game with dynamic stretch cotton and cotton blends that enhance shape retention for a lasting fit.
Valparaiso University Extends Deal with Nike and BSN Sport
Indiana’s Valparaiso University has extended its partnership with Nike through a multi-year agreement, with BSN Sports continuing to serve as the exclusive supplier of Nike uniforms, footwear, apparel, equipment, and accessories.
Foot Locker Set for NBA All-Star 2026 Weekend with “Takeover” in Downtown LA
The marquee at L.A. Live will feature areas for Nike, Jordan Brand, Converse, Adidas, Puma, Crocs, and New Era to showcase product from February 12-15. The Takeover will also feature a series of product launches, including the Jordan Retro 4 Lakeshow, Jordan Retro 5 Wolf Grey, Jordan Retro 6 Infrared, Converse Shai 001, and special Nike Basketball releases.
Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range
Led by two-time major champion Dustin Johnson and Masters champion Patrick Reed, alongside Thomas Pieters and Thomas Detry, 4Aces GC will debut with Under Armour gear during LIV Golf’s opening season, February 4, at Riyadh Golf Club.
Life Time Creates “Real Life” Capsule Collection with Evereve
Launching on January 22 in Evereve stores, select Life Time clubs and online, the 15-piece capsule collection, designed by Evereve’s team, is created for “women who move through their days with purpose.”
J.Crew and U.S. Ski & Snowboard Launch First Apparel Collection
The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive products, campaigns featuring elite American athletes and experiences that engage the ski community and outdoor enthusiasts.
“From Burton to the World” Collection Pays Tribute to Jake Burton’s Vision
Burton released a glimpse of the limited-edition “From Burton to the World” collection of snowboards, apparel and accessories featuring iconic quotes from the late Burton founder Jake Burton Carpenter.
Pacsun Launches PS Community Hub
The hub provides a growth path to help content creators increase their exposure, open new opportunities and give top users the chance to co-create capsule collections with Pacsun.
Fanatics Expands Partnership with Bologna FC
The new partnership strengthens Fanatics’ role as the organization’s official operator of its e-commerce business, Stadio Renato Dall’Ara retail, and retail stores. It also grants Fanatics new licensing, design and manufacturing rights, wholesale distribution, and marketplace operations.
Adidas Signs Long-Term Partnership With German Basketball Federation
The agreement covers teams across 5-on-5 and 3×3 disciplines, including men’s, women’s and youth national teams. To mark the launch of the partnership, Adidas and DBB released the new DBB jerseys.
