SGB Today Apparel
Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes
While most retailers won’t be able to avoid raising prices altogether, unilateral price increases are a surefire way to lose customer confidence and trust. First Insight believes there are more informed ways of approaching pricing strategies and offsetting the burden on customers.
New Era Cap Inks New On-Field Partnership With Major League Soccer
The agreement makes New Era Cap the official on-field cap of the MLS, with rights to produce and distribute headwear and apparel for all 30 MLS clubs in the U.S. and Canada.
Champion Launching Tom Aspinall Collection; Signs UFC HW Champ to Long-Term Partnership
The partnership kicks off with the launch of Aspinall’s debut capsule, titled “Heavyweight Champion,” developed collaboratively, which taps into Columbia’s 100-plus-year history of sportswear heritage. Champion is also developing a line of performance training apparel and equipment, which is due to launch later this year.
Under Armour Replaces New Balance as University of Denver Partner
Under Armour reached a multi-year agreement to replace New Balance as the official athletic apparel supplier of the University of Denver. The program will be managed by Game One, which replaces BSN Sports.
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Rather than the ‘hustle culture’ fitness of the 2010s with its celebration of exhaustion, people are now prioritizing long-term health, injury prevention and mental well-being.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
Adidas Renews Global Eyewear Licensing Deal with Marcolin Through 2032
The renewal reinforces their partnership that began in 2020, under which Marcolin designs, produces and distributes eyewear collections for both Adidas Sport and Originals brands.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
Road Runner Sports Selects Modern POS Platform from Aptos
With Aptos One, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50-plus store locations.
Helly Hansen and Canada Ocean Racing Partner for The Ocean Race
The global sailing brand will be the official clothing supplier to the team for The Ocean Race Europe in 2025, The Ocean Race Atlantic in 2026 and The Ocean Race around the world in 2027.
On Inks Partnerships with ITA and AIU; Amplifies Commitment to Clean Sports
The new strategic partnerships with the ITA and AIU are critical cornerstones of On’s “Athlete Compass” program, which embodies its holistic approach to athlete support.
Nordstrom NYC to Host New Balance Pop-Up at The Corner
The corner pop-up will include monthly product drops across shoes, apparel and accessories for men, women and kids. Customers can also access limited-edition collaborations and customization opportunities available only in-store.
Adidas Adizero Boston 13 Drops with Head-to-Toe Collection
Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”
Lycra to Launch Bio-Derived EcoMade Fiber in 2025
Bio-derived Lycra EcoMade fiber made with Qira is sourced from annually renewable dent corn from Iowa, offering raw material origin transparency and a sustainable solution to help reduce the environmental impact of apparel.
Callaway Reimagines Golf-Inspired Apparel with Legacy Collection
The collection “moves effortlessly from the fairway to everyday life,” with a multi-functional crossover appeal intended to work beyond the golf course.
