SGB Today Apparel

Free Fly Welcomes Christa Funk to Ambassador Team

Free Fly, a performance apparel brand, added Christa Funk to its growing ambassador team. Through her photography, Funk is known for capturing the waves, surf breaks and moments in big wave surfing.

Vim & Vigr Celebrates Tenth Anniversary

Launched with one style of compression socks in 2013, Vim & Vigr has grown to include dozens of styles, three compression levels, four custom fabric blends, with over 1,300 retailers worldwide.

Paka releases Fully Traceable, Ethically Sourced Apu Parka

Paka, the maker of alpaca apparel, launched its “ethically-insulated” jacket—the Apu Parka. The patent-pending insulation is fully traceable, ethically sourced from local ‘alpaqueros’ and proves a more sustainable future for the clothing industry.

Free Fly Signs Surf Icon Mark Healey to Team

Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador. 

Royal Robbins Uses Natural Fibers In FW24 Collection

For Fall 2024, Royal Robbins leaned into its origins when creating its latest apparel collection, made with 100 percent Responsible Wool Standard (RWS) certified wool, certified by Control Union cert. 895314.

Minus33 Launches Woolen Sportsman Shirt Timed With Cooler Temps

Minus33 Merino Wool Company reported it is reentering the outerwear market “with an investment-grade take on a timeless traditional piece”—the White Mountain Woolen Sportsman Shirt—modeled after the plaid woolen jacket rural New Englanders have worn for generations.