SGB Today Apparel

Lululemon to Launch Apparel Range with Fanatics and the NHL

The new Lululemon apparel range will feature 11 of the NHL’s 32 teams this season, including the New York Rangers, Boston Bruins, Toronto Maple Leafs and Vancouver Canucks, with plans to expand to all the league’s franchises next year.

Puma Launches First Global Basketball Campaign

The latest marketing campaign “Forever. Faster. – See The Game Like We Do,” features Puma Hoop athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton.

EvoShield to Supply UVA with Uniforms and Apparel for 2025 Season

EvoShield will manufacture uniforms for the University of Virginia’s baseball program, marking its first apparel contract with an NCAA Division I school. EvoShield will also create various apparel options for the Cavaliers coaches and staff to wear during team training and off-field.

Foot Locker Signs Multi-Year Partnership with Chicago Bulls

Ahead of the 2024/25 NBA season, Foot Locker, Inc. announced a multi-year partnership with the Chicago Bulls. “The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer at Foot Locker.

The North Face Expands Resale Program

The North Face announced that it has expanded its second-hand program, Renewed. Customers can now return used TNF gear online and in-store for monetary credit.

Thermore Invisiloft: High Warmth with Minimal Thickness

Thermore Group, a Milan-based manufacturer of thermal insulation alternatives for performance apparel since 1972, has launched Invisiloft, a slim insulation that combines “exceptional warmth with unprecedented thinness.”

Puma #Know Your Stuff: Real leather vs Vegan Leather Debate

The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.

QVC Forms Multi-Year Partnership with USA Pickleball

Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.

Score Sports Expands Partnership with Babe Ruth League Baseball

Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”