SGB Today Apparel
Nike Sets Launch of NikeSkims Line for September 26
The two companies initially announced their partnership creating a new NikeSkims business in February, suggesting the first collection would launch in the spring. However, Nike in June cited internal production delays in delaying the launch of the new co-branded effort to talk to more female consumers.
The University of South Dakota Partners with Nike and BSN Sports
Through the 10-year deal, Nike will exclusively outfit the University’s 18 athletic programs beginning in July 2026 as the official apparel, uniform, equipment, and accessories provider.
Washington University in St. Louis Extends Partnership with Nike, BSN
The private university in St. Louis, MO, extended its athletics outfitter partnership with Nike through BSN Sports. The deal, which has been extended for five years, makes BSN Sports the exclusive provider of Nike uniforms, apparel, footwear, accessories, and equipment for for all 19 WashU varsity teams.
Report: Consumer Caution May be Weighing on Mall Performance
The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”
Lycra Goes “All In” at Intertextile Shanghai
“Intertextile Shanghai is the perfect platform to demonstrate how we’re going ‘All In’ with our customers. We designed our exhibit space to foster deeper collaboration and stronger partnerships while showcasing our innovative, market-relevant solutions.” — Jason Wang, VP of Asia, The Lycra Company.
Nike Extends Partnership with Washington State University
The three year renewal terms, keep Nike as the exclusive sideline apparel provider for all WSU Athletic programs, while giving the school favorable pricing and performance incentives. It also provides promotional and branding support that showcases the University’s cougar logo.
Buckle Partners with Country Music Artist Lanie Gardner
The apparel, footwear and accessories specialty retailer will serve as Gardner’s exclusive outfitter of denim and apparel for her upcoming muscal performances and public appearances.
The NFL and Abercrombie & Fitch Ink Official Fashion Partnership
As part of the partnership, Abercrombie has launched “Style Concierge,” which provides select NFL athletes direct access to the brand’s in-house stylists. These stylists will tailor their services to each athlete’s personal style and schedule.
University of South Carolina Shifts to Nike from Under Armour in 10-Year Deal
The University of South Carolina Athletics agreed to a 10-year partnership with Nike, replacing its current contract with Under Armour. South Carolina has partnered with Under Armour since 2007, when Gamecock football first sported the brand.
Wrangler x Coors Banquet Collection Honors the Spirit of the West
To bring the apparel collaboration to life, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to create Rocky Mountain Watercolors, a series of hand-painted, Western-style posters that will serve as the first national ads featuring beer.
Spalding University Partners with Nike and BSN
Under the terms of the deal, Nike will serve as the official apparel, footwear and uniform provider of the Golden Eagles, with BSN Sports serving as the official equipment and accessories provider.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026. Adidas will also offer NIL opportunities for student-athletes across all 20 of the University’s varsity programs.
Engineered for Whatever: Columbia Sportswear Debuts New Brand Platform
The new platform will roll out across all of Columbia’s consumer and marketing channels this fall, demonstrating how the brand’s “well-engineered gear is built to perform in even the most unpredictable outdoor conditions.” The campaign puts a playful spin and an irreverent tone, paired with outrageous scenarios on outdoor adventures.
Adidas Extends Contract with University of Nevada
The University of Nevada announced a new five-year agreement with Adidas, continuing its partnership that began in 2020. Adidas will remain the exclusive provider of footwear, apparel and accessories for Wolf Pack Athletics.
Puma Renews Partnership with Manchester City
Puma’s 10-year contract extension on its deal with Manchester City will reportedly be worthup to £1 billion (US$1.3bn), in the form of £100 million per year which is a marked increase from its previous agreement of £65 million per year, signed in 2019.
