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Free Fly, a performance apparel brand, added Christa Funk to its growing ambassador team. Through her photography, Funk is known for capturing the waves, surf breaks and moments in big wave surfing.
European outdoor performance apparel company expands ambassador program
Forloh, the 100 percent USA-made technical outdoor brand, released its men’s Merino Hi-Loft Reversible Jacket and Vest.
Launched with one style of compression socks in 2013, Vim & Vigr has grown to include dozens of styles, three compression levels, four custom fabric blends, with over 1,300 retailers worldwide.
Paka, the maker of alpaca apparel, launched its “ethically-insulated” jacket—the Apu Parka. The patent-pending insulation is fully traceable, ethically sourced from local ‘alpaqueros’ and proves a more sustainable future for the clothing industry.
Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador.
For Fall 2024, Royal Robbins leaned into its origins when creating its latest apparel collection, made with 100 percent Responsible Wool Standard (RWS) certified wool, certified by Control Union cert. 895314.
The brands are said to be united in their creative mindset, dedication to sustainability, and commitment to expanding what’s possible for athletes.
A collective of 25 independent sales and marketing agencies representing over 175 outdoor and active lifestyle brands, OMA will host its third fall market week series from November 13-17 and November 27 through December 2.
Minus33 Merino Wool Company reported it is reentering the outerwear market “with an investment-grade take on a timeless traditional piece”—the White Mountain Woolen Sportsman Shirt—modeled after the plaid woolen jacket rural New Englanders have worn for generations.
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.