SGB Today Apparel
Kuiu Taps Noble Biomaterials for Newest Antimicrobial Technology in Hunting Apparel
Kuiu’s new Velocity tee is the first product available that uses Noble’s latest citric acid-based antimicrobial solution and is said to be the beginning of many new fabric developments planned between Kuiu and Noble.
What Went into Nike’s Signature Logo for A’ja Wilson?
Nike footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja Wilson, the U.S. professional basketball player for the Las Vegas Aces and Nike-sponsored athlete, that is “distinct and captivating” and that “pulses with her energy.”
New Era Cap and Adidas Partner for On-Field Caps for Three NCAA Baseball Teams
The new partnership to provide official on-field caps for three of the top college baseball teams in the U.S., the Texas A&M Aggies, Arizona State Sun Devils and the University of Miami Hurricanes.
Adidas Originals Returns to Golf
The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.
Under Armour to Debut Regenerative Sportswear Collection at Milan Design Week
Under Armour aims in partnership with Unless “to demonstrate that innovation and responsibility can coexist by using plant-based, fully regenerative materials to redefine how premium sportswear products can be made and harmlessly returned to the earth at the end of their life cycle.”
Adidas SPZL Drops Spring/Summer 2025 Collection
For SS25, Adidas and Gary Aspden present an ode to the three stripes: past, present and future. The collection arrives at retail in limited quantities on March 27
Ambercycle and Huilong Ink Partnership to Scale Circular Textile Materials
The two companies believe they are advancing both the commercialization and broader adoption of sustainable materials through this partnership, ensuring that the shift toward a circular economy in fashion becomes a reality.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Hanes x Urban Outfitters Launch Ltd. Edition Capsule Collection
The Hanes Heritage x Urban Outfitters capsule collection features 28 pieces of innerwear and apparel for men and women, and provides a fresh take on Hanes basics. Available exclusively at Urban Outfitters stores and urbanoutfitters.com.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Ororo Launches the Koldpwoof Heated Dog Vest
The Koldpwoof Heated Dog Vest offers two adjustable heating settings—high and low—and provides up to 9.5 hours of warmth, powered by a rechargeable battery. It also features a no-heating night mode.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
Fanatics and the NFL Partner with Todd Snyder on Ltd. Edition Collection
In joining with Fanatics, this collection will be delivered straight to fans by the licensed sports merchandiser and a longtime partner of the NFL.
Puma Partners with Spinnova for Wood-Based Fiber
Puma has partnered with Finnish textile material innovation company Spinnova to develop “proof-of-concept products” from wood-based Spinnova fiber for future collections, particularly for products in Puma’s Sportstyle category.
