SGB Today Apparel
Georgia Tech Switches to Under Armour from Adidas
Under Armour entered into an agreement to become the official uniform, apparel, footwear and accessories of Georgia Tech, replacing Adidas. The Yellow Jackets had been with Adidas since 2018.
Peyton Manning Signs with Johnston & Murphy as Brand Ambassador
Manning appears in the brand’s latest marketing campaign wearing J&M’s current collection of footwear and apparel while taking a tongue-in-cheek approach to the Hall of Famer’s fashion game.
Puma Extends Partnership with Hyrox Series to 2030
Puma both renewed and extended its partnership with Hyrox, the World Series of Fitness Racing, until 2030. As part of the agreement, Puma will provide official sportswear for the race series, including shoes with Nitro technology, be the exclusive title partner for the Hyrox World Championships and signed three additional elite Hyrox athletes as global brand ambassadors.
Kohl’s Does a “Big Kids” Take-Down of Popular FLX Active Lifestyle Private Label Brand
The retailer is launching a new kids private label assortment marking the next chapter in the evolution of the FLX active lifestyle, or athleisure, business. The collection is expected to serve as “a natural transition between children’s styles and adult shapes.”
ThredUp Executes on Full Rebrand
the global online resale platform for women’s and kids’ apparel, shoes, and accessories, has announced that it is executing a comprehensive rebrand, featuring a new logo, website user experience (UX) and product features, to strengthen its position in today’s resale (secondhand) market.
Nike Sets Launch of NikeSkims Line for September 26
The two companies initially announced their partnership creating a new NikeSkims business in February, suggesting the first collection would launch in the spring. However, Nike in June cited internal production delays in delaying the launch of the new co-branded effort to talk to more female consumers.
The University of South Dakota Partners with Nike and BSN Sports
Through the 10-year deal, Nike will exclusively outfit the University’s 18 athletic programs beginning in July 2026 as the official apparel, uniform, equipment, and accessories provider.
Washington University in St. Louis Extends Partnership with Nike, BSN
The private university in St. Louis, MO, extended its athletics outfitter partnership with Nike through BSN Sports. The deal, which has been extended for five years, makes BSN Sports the exclusive provider of Nike uniforms, apparel, footwear, accessories, and equipment for for all 19 WashU varsity teams.
Report: Consumer Caution May be Weighing on Mall Performance
The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”
Lycra Goes “All In” at Intertextile Shanghai
“Intertextile Shanghai is the perfect platform to demonstrate how we’re going ‘All In’ with our customers. We designed our exhibit space to foster deeper collaboration and stronger partnerships while showcasing our innovative, market-relevant solutions.” — Jason Wang, VP of Asia, The Lycra Company.
Nike Extends Partnership with Washington State University
The three year renewal terms, keep Nike as the exclusive sideline apparel provider for all WSU Athletic programs, while giving the school favorable pricing and performance incentives. It also provides promotional and branding support that showcases the University’s cougar logo.
Buckle Partners with Country Music Artist Lanie Gardner
The apparel, footwear and accessories specialty retailer will serve as Gardner’s exclusive outfitter of denim and apparel for her upcoming muscal performances and public appearances.
The NFL and Abercrombie & Fitch Ink Official Fashion Partnership
As part of the partnership, Abercrombie has launched “Style Concierge,” which provides select NFL athletes direct access to the brand’s in-house stylists. These stylists will tailor their services to each athlete’s personal style and schedule.
University of South Carolina Shifts to Nike from Under Armour in 10-Year Deal
The University of South Carolina Athletics agreed to a 10-year partnership with Nike, replacing its current contract with Under Armour. South Carolina has partnered with Under Armour since 2007, when Gamecock football first sported the brand.
Wrangler x Coors Banquet Collection Honors the Spirit of the West
To bring the apparel collaboration to life, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to create Rocky Mountain Watercolors, a series of hand-painted, Western-style posters that will serve as the first national ads featuring beer.
