SGB Today Apparel

New Report Identifies Major Retailer Concerns for Holiday 2024

Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”

Puma Golf Celebrates British Open with Fair Isle Capsule Collection

The Fair Isle collection includes the limited-edition Phantomcat Nitro shoe with a wingtip design, Flexspike technology for traction and Nitro Foam for comfort and energy return. Other pieces include men’s and women’s polos, a skirt and a golf dress.

Pacsun Debuts Men’s A.R.C. Apparel Collection

The 28-piece collection, available at retail and through PacSun, marks the brand’s entry into men’s activewear category with a campaign featuring NIL Athletes Carson Beck, Khoi Young, Shareef O’Neal, and Shedeur Sanders.

New Era Cap Inks New Partnership with the NHL

The contract terms begin with the 2024/25 NHL season. Upcoming collections will feature current NHL and team logos, vintage marks and event logos for the NHL Winter Classic and the NHL Stadium Series.

ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs

“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President