SGB Today Apparel
Reebok Adds Julian Edelman As Brand Athlete
Former pro football wide receiver, three-time champ and one-time championship MVP joins Reebok “to Inspire the next-generation of athletes.”
Oksana Masters Wins Second Paralympic Gold in Paris
USA’s Oksana Masters defended her Tokyo gold medal in the women’s H4-5 individual time trial, beating the Netherlands’ Chantal Haenen by 6.24 seconds after trailing by over 20 seconds earlier in the race.
Puma Mixes Modern and Nostalgic References in Collab with Aries
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
Foot Locker Commemorates 50th Anniversary with Limited-Edition Collection
Over the decades, Foot Locker has marked its influence on sneaker culture with milestones, including the exclusive launch of the Nike Air Max Plus in 1998, the Foot Locker Slam Fest from 1988 to 1996, and introduced signature sneakers for athletes with top brands.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
Perry Ellis x Original Penguin Expand Partnership with University of Miami Athletics
The extended partnership will include a student-athlete brand ambassador program and a Community Suits program to outfit students with professional attire for success on and off campus.
Wrangler Taps Country Music’s Cody Johnson for New Line of Western Dress Shirts
Inspired by his experiences as a cowboy and performer, the collection meets Johnson’s lifestyle on the ranch and off the stage. Available through select retailers nationwide, the collection will expand in Fall 2025 to include jeans and snap shirts.
Nike Women by Yoon Collection Taps Naomi Osaka as Muse
Yoon Ahn incorporates court-inspired styles that “play outside the lines.” The custom collection for Osaka features one-of-one performance dresses, walk-on skirts and jackets with oversized bows, timed for her return to the U.S. Open.
Adidas x Damian Lillard Unveil Dame 9 Signature Shoe with Bape Collab
Adidas Basketball showcased the latest iteration of the Dame franchise, the Dame 9, an extension of Damian Lillard’s signature shoe line. Adidas rounded out the shoe drop with a selection of apparel pieces. The limited edition collection will be available on August 31.
Puma Hoops x LaMelo Ball Are Back with MB.04 and LaFrancé 1:1
The newest MB.04 integrates Ball’s branding, including the Phoenix logo and “1 1 1” motifs. Puma and Ball are also dropping a new colorway of the LaFrancé 1:1 in all-over baby blue. Launching on September 12, the Puma MB.04 and LaFrance 1of1 include various apparel pieces.
Skechers Signs Football Legend Ruud Gullit
The former Netherlands National Team Captain will appear in Skechers marketing campaigns as the brand’s first ambassador for Benelux.
Adidas and Patrick Mahomes Sign Six Texas Tech Student/Athletes to Team Mahomes
Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23. The contracts follow just weeks after Adidas signed a deal with school to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.
Adidas Originals x Edison Chen Release The Clot August Collection
Adidas Originals and Edison Chen debuted the next chapter of their collaboration with the updated Clot Gazelle in linen khaki and blue and their first global apparel range with the Clot August Collection by Edison Chen.
Rhone Signs LPGA Tour Athletes Lilia Vu and Lauren Hartlage
“We at Rhone cannot wait to be alongside these athletes as they deal with the everyday challenges of high-performance sports.” — Emma Crepeau, Chief Growth Officer, Rhone
Good Read: “Look Good, Feel Good, Play Good: Nike Apparel”
“Look Good, Feel Good, Play Good: Nike Apparel” charts a visual history of women’s sportswear and the key role Nike has played in advancing women’s sports over the last 50 years.
