SGB Today Apparel
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
QVC Forms Multi-Year Partnership with USA Pickleball
Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.
Score Sports Expands Partnership with Babe Ruth League Baseball
Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
Puma and A$AP Rocky Drop Footwear and Apparel Collection
The Mostro 3.D debuted on the runway at New York Fashion Week as did A$AP Rocky’s take on the Inhale Sneaker, re-engineered with an all-over distressed treatment using a resin-based 3D printing process and custom embroidery.
StockX Signs Jersey Partnership with Detroit Pistons
StockX will have its logo featured on the front left chest of NBA Detroit Piston team jerseys beginning with the 2024/25 NBA season, among other partnership elements.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
G/Fore Launches Ready-to-Wear Collection
Boasting tailoring with sophisticated design and modern sensibility, the brand’s latest apparel collection for men and women expands on its array of apparel from the golf course to everyday.
Mammut’s Material Reuse Yields Loopinsulation for FW24
“The complexity of recycling processes should never be underestimated. A circular economy demands significant effort and expertise.” —Helena Theba, Material Management Lead, Mammut.
Macy’s Launches Mode of One Contemporary Menswear Brand
The Mode of One collection has over 140 SKUs, designed to be mixed and matched in sizes from S-XXL and 30-40. New monthly drops for Mode of One will start in October and run throughout the holiday season.
Terez Launches Partnership and Collection with the NBA
The activewear and ready-to-wear company for women and girls will launch a collection for the 2024/25 NBA season on October 11 for the female demographic.
Hockey: Faster Than Ever to Open at The Henry Ford
Hockey: Faster Than Ever, an interactive traveling exhibition on ice hockey’s science, history and culture, will open at The Henry Ford on October 13 through January 5.
