Toca Football Inc. announced the acquisition of Kids In Sports, a company that offers early childhood, multi-sport athletic programs designed to help instill and promote confidence and love for physical play in children.
Kids In Sports is the latest addition to Toca’s evolving portfolio, following the acquisitions of three additional soccer training centers earlier this year in Vancouver, Canada and Southern California.
In addition to operating existing Kids In Sports locations in the New York City area, Toca will integrate Kids In Sports programs into its soccer training centers nationwide. Kids In Sports’ programs appeal to younger children and their families, aligning with Toca’s goal to make soccer and sports inclusive to guests of all ages and abilities.
“Kids In Sports introduces younger children to athletics in an age appropriate manner and uses positive reinforcement to build self-esteem and sportsmanship. We are delighted to offer this unique program at our training centers, and we invite anyone and everyone — no matter your age or skill level — to come play and create memorable moments at Toca,” said Yoshi Maruyama, CEO of Toca.
“When children play sports from a young age, they really get a leg up on crucial life skills that can be hard to learn in other settings. We were inspired by Toca’s mission to make sports accessible to everybody,” said Michael Strutt and Kenny Colon, co-founders of Kids In Sports. “We look forward to working with Toca’s world class team and to leveraging its proprietary technologies and platforms to accelerate our growth and positively impact the lives of children and families.”
Terms of the deal were not disclosed.
