The Timberland Company announced an exclusive partnership with Reliance Brands Ltd, a part of Reliance Industries, to distribute Timberland footwear and apparel in the Indian market for the first time, according to multiple Indian news websites.
Reliance will make Timberland products available through Timberland branded retail stores and premium department stores in major cities throughout India, several news outlets reported citing a press release issued in Mumbai.
The deal marks the third for Reliance Brands, which recently landed joint ventures with Italian sports lifestyle brand Paul & Shark and the iconic jeans brand Diesel. Reliance Brands was created in 2007 to acquire rights to international brands for India's luxury apparel, footwear and lifestyle segments, according to The Economic Times website published by Inida Times.
