ThirtyTwo welcomed Elena Hight to its T32M. Hight at a young age made history as the first-ever female to land a 900 in a competition. This two-time Olympian and seven-time X Games Medalist is also the first snowboarder to land a double backside alley-oop rodeo in a halfpipe contest.
The Kauai-born and Lake Tahoe-raised snowboarder has shifted her focus from halfpipe competition to big mountain riding in recent years and becoming established in the halfpipe arena, choosing to leave the competition behind in pursuit of freeriding.
“As my career has shifted into big mountain snowboarding it has been incredible to pursue this new avenue where I feel like I can continue to push myself to new limits and hopefully elevate women’s snowboarding along the way. As I step into this new space, it has become more clear that reliable gear is of the utmost importance. For this reason, I am super excited to be partnering with ThirtyTwo. I love and trust the boots, and I am excited to help to continue to dial it in even more for the women so that more girls feel supported with boots they trust and excited to step out into this space,” said Hight.
“Elena broke barriers with her freestyle, and in the last few years has evolved into one of the most competent and charging freeriders I know. She has a true love for the mountains, and I think she’ll make a great addition to the ThirtyTwo team,” said Jeremy Jones. “ThirtyTwo is truly a rider-driven brand that is totally committed to product innovation. There has been a void in the market for a serious woman’s freeride boot, and I can’t wait to see what Elena and ThirtyTwo’s design team creates.”
Elena joins Jeremy Jones, JP Walker, Scott Stevens, Chris Grenier, Chris Bradshaw, Halldór Helgason, Jordan Small, Johnny O’Connor, Joe Sexton, Desiree Melancon, Dylan Alito, Toni Kerkela, Bode Merrill, Pat Fava, Phil Hansen, Joey Fava, Zeb Powell, and Corey Smith on the ThirtyTwo T32M.
Photo courtesy ThirtyTwo
