The New Primal , a maker of “responsibly sourced,” 100 percent grass-fed beef and free-range turkey jerky, named cinematographer and surfer Cyrus Sutton and ultra runner Kyle Dietz to 2015-2016 brand ambassador team.
The New Primal’s growing ambassador team will share adventures via the company blog and social channels, speak about relevant issues in the outdoor/sustainable food industry, and create authentic content from their experiences, fueled by The New Primal products.
“We launched the ambassador program with the goals to help tell our story and spread our brand message to new audiences, while inspiring others to join in on the movement to make better food choices,” says Jason Burke, founder of The New Primal. “Cyrus and Kyle have established a strong reputation in the outdoor sports, surf and cinematography world, and share the same values and commitment to sustainable foods as The New Primal. We’re thrilled to support them in their respective fields, and welcome them to our tribe.”
The New Primal has pioneered the market for grass-fed/grass-finished portable protein, and providing a cleaner, healthier alternative to conventional jerky since it was founded in 2012. The company markets its jerky as “honest food from humanely and pastorally raised, free-range,
animals without the use of hormones or antibiotics that are
gluten-free, minimally processed, and made with integrity.”
About The Ambassadors
Kyle Dietz started running to condition for his past career as an MMA/UFC fighter. While training for triathlons, he went trail running with a friend and was hooked. Ever since, he has been running single-track trails, and now dedicates most of his time to train specifically for mountain races. Dietz has competed in the North Face Endurance Challenge 50m, the Potawatomi 100m, and the Run The Rut 50k, among other ultras.
Cyrus Sutton began his pro surfing career at age 18, and was introduced to cinematography through his first film, Riding Waves, shortly afterwards. In the past 10 years, Cyrus has directed commercials and videos for a number of national brands, and received an Emmy for his film project entitled, Next Wave. Now, through the support of his sponsors, Cyrus is documenting people and issues that affect the health of our planet and resiliency of our communities.
