Shock Doctor Sports and McDavid Inc. unveiled United Sports Brands as the name of their combined global organization. With a portfolio of performance and protective sports products, United Sports Brands will serve as the corporate parent for Shock Doctor, McDavid, Cutters and XO sporting goods brands.
 
“United Sports Brands brings together two highly complementary businesses to better serve customers who demand the very best in performance-driven and protective equipment,” said Tony Armand, company CEO. “Our combined company is positioned for growth with faster customer delivery, pioneering innovation and technology, a more efficient supply chain, and state-of-the-art manufacturing and warehousing.”
 
By early 2016, United Sports Brands will move into a new facility in Fountain Valley, CA. This transition will include the following:

  • The opening of a 120,000-square-foot advanced distribution center in Fountain Valley capable of serving the needs of the growing, combined organization;
  •  Fountain Valley will become the central hub for sales, marketing and product development teams;
  • Shock Doctor Sports' current location in Minnetonka, MN, will become the principal home of finance, customer service, operations and information technology;
  • McDavid Europe (Belgium and Switzerland) and McDavid Japan (Tokyo) will continue to operate as wholly owned subsidiaries of United Sports Brands and will support the sales, marketing, manufacturing and distribution of the portfolio of brands across Asia and Europe; and,
  • McDavid’s Chicago facility will close beginning this October, with office, distribution and manufacturing moving to Fountain Valley in 2016.

“As part of our integration, we are consolidating office, distribution and manufacturing locations to improve our supply chain and better serve customers,” said Bob McDavid, chairman of the board, United Sports Brands. “Closing the facility in Chicago was a tough decision and there’s no question that this will be a difficult time for our impacted employees. Our priority is helping each person successfully transition through lengthy period of working notice, favorable severance packages and strong encouragement to apply for positions at our locations in California and Minnesota.”
 
The Leadership Team
 
United Sports Brands will be led by CEO Tony Armand with a new executive team comprised of former Shock Doctor Sports and McDavid leaders, in addition to new members. The leadership team will include:

  • Bob McDavid, Chairman of the Board
  • Dennis Goetz, CFO
  • Jay Turkbas, SVP of Product Development
  • Mary Horwath, SVP of Marketing
  • Kent Pachl, SVP of Sales
  • Drew Brassard, SVP of Operations
  • Patrick Cloots, SVP of International
  • Jason Richter, VP of Product Marketing
  • Jeff Burnett, VP of Operations
  • Bill Best, VP of Research & Development

“This is an impressive team with a proven record of growing consumer brands, unlocking business value and providing outstanding customer service,” said Armand. “I’m privileged to work each day with a team so committed to making our brands the number one choice for athletes around the world.”