A coalition of 14 member companies has joined with The Conservation Alliance on its #WeKeepItWild campaign.

From October 12-18, member companies will donate five percent of their online sales to fund #WeKeepItWild and earmarked to “protect land and water across North America where wild places, wildlife and people thrive together”. 

“The #WeKeepItWild campaign perfectly exemplifies the spirit of The Conservation Alliance with brands coming together to raise funds for the protection of wild places,” said Conor McElyea, Membership Program Manager at The Conservation Alliance. “Our members are integral to our work—paying annual membership dues that have a 100-percent pass through to our grant fund dictating how and where those funds are allocated, and throughout the year, using their voice as advocates for the protection of public lands.”

Participating member companies include Alpacka Raft, Backpacker’s Pantry, Buff, Farm To Feet, Gregory, GU, HydraPak, Klean Kanteen, NRS, Osprey, Polar Bottle, Ruffwear, Toad&Co, and TREW.