The TaylorMade-adidas Golf Company (TMaG) has renewed its ongoing relationship with the EWGA (Executive Women's Golf Association) as a supporting partner. TMaG provides the EWGA with financial and in-kind support and participates in the EWGA Golfpalooza (formerly known as its annual conference).
“Our relationship with the EWGA gives us invaluable insight into the wants and needs of avid women golfers, helping us to improve our products and our brands,” said Mike Ferris, TaylorMade category vice president, Burner brand. “However, we're also involved because we fervently believe in supporting the EWGA's vision of enriching the lives of women through the game of golf.”
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $75 million to the golf industry.
“We greatly value our long term relationship with the TaylorMade-adidas Golf Company,” says Pam Swensen, CEO of the EWGA. “It is because of the support we receive from our corporate and supporting partners that gives us the opportunity to continually provide ways to connect women to the game of golf.”
