Chariot Carriers selected Hill & Knowlton as its North American public relations agency of record. Chariot Carriers is a Calgary-based creator and manufacturer of multi-functional child carrier products dedicated exclusively to outdoor child transportation through all seasons.
The selection was the result of a competitive review process that also included advertising agencies to identify the agency and solution best suited to meeting Chariot Carriers’ marketing needs, helping to raise awareness of the company and its many products for young children, and ultimately helping to drive sales.
“At Chariot Carriers, we are guided by values such as work/life balance, environmental sustainability and corporate responsibility,” said Dan Britton, president and CEO, Chariot Carriers. “We believe Hill & Knowlton is equally committed to these core principles. Their enthusiasm, motivation and experience in public relations make them a perfect fit with our culture.”
As Chariot Carriers’ PR agency, Hill & Knowlton will provide a range of public relations and communications services, including media relations, social media and marketing communications. The 2011 campaign will be rolled out across selected North American cities to help increase brand awareness for Chariot Carriers.
“Chariot Carriers has an inspiring entrepreneurial story and culture that includes deep commitment to its people and partners,” said Peter Hunt, General Manager of Hill & Knowlton Alberta. “We are very pleased that Chariot has chosen to partner with us and we are looking forward to deploying our expertise and unrivalled network to deliver outstanding results and contribute to its market leadership.”