Leupold & Stevens, Inc. has announced the hiring of Tim Lesser to the newly created role of director of product development…
Tag: Trade
PeopleForBikes President to Help Govern New World Cycling Alliance
PeopleForBikes President Tim Blumenthal has been appointed to the international steering board for the World Cycling Alliance, which was launched at the Velo-city Global conference in Adelaide last month to create a global advocacy network that will lobby
Bass Pro Shops to Open Outpost Store in East Ridge, Tennessee
Bass Pro Shops has announced plans for a new store in East Ridge, Tennessee, near Chattanooga…
Sponsor Adidas Concerned With FIFA Corruption Claims
Adidas released a statement expressing its concern about allegations of corruption at FIFA, the world governing body of soccer that is has long sponsored and that kicks off the World Cup 2014 Thursday….
Johnson Outdoors Names Director of Diving Sales for EMEA
Johnson Outdoors has appointed Gianluca Bugli as director of sales – Europe, Middle East & Africa (EMEA) for the company's Diving business…
Cascade Designs Names Chas Fisher VP of Customer Service
Cascade Designs Inc. has hired Chas Fisher, former president of Nikwax USA, to oversee sales in the United States, Canada, and the Pacific Rim, including online channel sales, customer and dealer service, and rep management. As the company's VP of cu
Nordica USA President Departs for CEO Post at Fischer Sports USA
Tecnica Group SpA announced that Willy Booker resigned as president of Nordica USA to accept the position as CEO of Fischer Sports USA. The changes comes as Nordica reviews its brand positioning and strategy, according to Peter Weaver, who serves as CEO o
The Buckle Sees May Comps Slide
The Buckle, Inc.'s comparable store net sales, for stores open at least one year, for the 4-week period ended May 31, 2014 decreased 3.1 percent…
Lids Purchases Cardboard Heroes
Lids Sports Group has acquired Cardboard Heroes, a licensed sports apparel, headwear and novelty company headquartered in Dayton, OH. The acquisition consists of 19 Cardboard Heroes retail locations in Ohio and Kentucky, which include four Buckeye Room st
Kwik Tek Acquires Synergy Sports Snowshoe and Traction Brands
Kwik Tek Inc., manufacturer of Airhead and Sportsstuff watersports products, based in Denver, CO, has acquired Synergy Sportz, which manufacturers Yukon Charlie’s and Sherpa snow shoes, snow shoe accessories and trekking poles and Slip Nots winter
Skechers Signs PGA Tour Champion Matt Kuchar
Skechers Performance Division announced today that seven-time PGA Tour champion Matt Kuchar – currently ranked 5th in the world – will be the first brand ambassador and face of the Skechers GOgolf line…
Simms Announces Changes in Marketing Team
Simms, a manufacturer of waders, outerwear and technical fishing apparel and accessories, has added new talent to its marketing team in Bozeman, Mt…
NSGA Survey Finds Footwear Sales Outpaced Apparel and Equipment in 2013
Consumer-reported retail sales of sporting goods apparel, equipment and athletic footwear increased 3 percent in 2013, according to the 2014 edition of the NSGA Sporting Goods Market report, which was released by the National Sporting Goods Association…
Outdoor Life Announces Grant Program for Sportsmen’s Access Projects
Outdoor Life announces the expansion of its Open Country program…
Weatherby Appoints Director of Marketing
Weatherby, Inc. promoted Justin Moore to director of marketing…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal