Tecnica Group SpA announced that Willy Booker, formerly president of Nordica, has left the company to take a position as CEO of Fischer Sports USA and that Reto Rindlisbacher will resign his position as Nordica's international brand manager Aug. 1, 2014
The changes comes as Nordica reviews its brand positioning and strategy, according to Peter Weaver, who serves as CEO of both Tecnica Group USA and its Italian parent company Tecnica Group SpA.
“I am grateful to (Booker) for the hard work he put into building the team that we have now,” Weaver said. “Tecnica Group thanks him for his service in building Nordica's reputation for quality, innovation and performance, and wishes him well in his new endeavor.”
Weaver said Tecnica Group USA expects to share more information about Nordica USA leadership roles in coming months. Rindlisbacher's successor, for instance, will be named later this summer.
“We have seen erosion of Nordica's market position in recent years and have been working aggressively to set the stage for the next generation of products, market initiatives and innovation in line with what our customers – both retail and consumer – expect,” said Weaver, who works from Tecnica Group USA's office in West Lebanon, NH. “The results of these efforts will begin appearing later in 2014 and carry strongly into the coming years. There is a high level of enthusiasm within the Nordica team about this new direction and focus of the brand.”