Luxottica Group S.p.A., which owns the Oakley and Ray-Ban sunglasses brands and Sun Glass Hut, parted ways with CEO Andrea Guerra Monday and unveiled a new management structure based on a co-CEO mode. Under the new model, one CEO focuses on Markets and th
Tag: Trade
OIA Appoints VP of Marketing and Communications
The Outdoor Industry Association announced that Jennifer D. Pringle has been chosen as its new vice president of marketing and communications. Most recently she served as a partner with 4Leaf Partners…
Liberty Safe Acquires 9g Products
Liberty Safe and Security Products has acquired 9g Products, a U.S. manufacturer of patented Biometric handgun vaults, marking the first investment by Compass Diversified Holdings Inc.'s Branded Products segment since the publicly traded investment c
Mec-Gar Selects Epicosity for Marketing
Firearm magazine manufacturer Mec-Gar USA has announced hiring a new creative and strategic partnership with outdoor marketing and advertising agency, Epicosity…
CRKBA Chief Says Billionaires Trying to Buy Freedom
According to the Alan Gottlieb, chairman of the non-profit 650,000 member Citizens Committee for the Right to Keep and Bear Arms (CRKBA) Michael Bloomberg's “Everytown for Gun Safety” lobbying organization has donated another $1 million to the Initia
Ogio Appoints Distributor for IBD Channel
Ogio International appointed Hawley USA as distributor for its Endurance Collection of sports bags to the independent bicycle dealer channel…
Ugg For Men Launches Fall Campaign Starring Tom Brady
Ugg Australia launched its first-ever global brand marketing campaign titled “This Is Ugg.” for the fall 2014 season. As a part of the initiative, Ugg for Men will launch a series of three spots throughout the season featuring brand ambassador
Athleta to Reach 100 Stores in 2014
Athleta continues to benefit from the trend toward athleisure and expects to reach 100 stores by the close of the year. Acquired in 2008, the women’s performance apparel brand opened its first door in 2011 and ended 2013 with 65. It had 79 open at t
REI Appoints COO and SVP of Merchandising
REI promoted Eric Artz, chief financial officer, to the additional role of chief operating officer, and Susan Viscon, vice president of merchandising, to senior vice president of merchandising. Artz now has oversight for the company's digital retail
Jambu Footwear Launches E-Commerce Shop
Jambu footwear, an outdoor and fashion lifestyle brand, opened the “Jambu eShop” to provide Jambu lovers with a direct online resource for viewing and purchasing women's, men's and kids styles. The Jambu eShop is an extension of the brand'
Ibex Outdoor Clothing Hires the Pacific Sierra Group
Ibex Outdoor Clothing announced that Justin Singer of the Pacific Sierra Group has taken over sales representation for Ibex in the Southwest region, covering the states of California, Nevada, Arizona and Hawaii…
Sportsman’s Guide Launches Brand Campaign
Sportsman’s Guide has launched a major brand campaign and redesign centered around a “Share The Thrill” rally cry that unites sportsmen both through their love of the outdoors and finding great deals on gear. At the core of the extensive
Kate Upton Returns as Face of Sam Edelman
Kate Upton returns for a third season as the face of Sam Edelman’s fall advertising campaign…
Orage Caps Off Senior Management Changes
Orage appointed Cedric Morisset as vice president of sales, effective Aug. 18. Morisset joins Eric D’Anjou, founder and president of Mtn Dewds Distribution, alongside Mike Nick, VP of marketing to round out its senior management team…
Adidas Snowboarding to Sponsor Louif Paradis
Adidas Snowboarding added Louif Paradis, the elite snowboarder, to its roster of sponsored athletes.
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