Jambu footwear, an outdoor and fashion lifestyle brand, opened the “Jambu eShop” to provide Jambu lovers with a direct online resource for viewing and purchasing women's, men's and kids styles. The Jambu eShop is an extension of the brand's revamped website www.jambu.com – reflecting its “Life's an Adventure and Journey” philosophy and culture.
“For Jambu, this is not about competing with our retail and online partners that have championed our brand, it's about providing our loyal Jambu customer with another option to access a particular collection – whether eco-friendly or vegan -or a specific individual style, size or color,” said Jambu GM David Jonah.
The new platform offers streamlined navigation for shopping simplicity while enabling users to view and filter the latest styles and collections, make direct purchases, or locate Jambu retailers in their geographical region. An enhanced video component showcases the brand's new flagship video, seasonal ad campaigns, and reality video of the Jambu lifestyle. In addition, Community and Q&A pages will encourage consumer dialogue across several social media channels, offer customer service interface, and highlight community partnerships.
The Jambu eShop opens for business with a diverse palette of fall/winter 2014 shoes, boots and sandals that are progressively engineered and artistically styled. Collections include the All Terra; Air Vent 3600; Eco; Flex Traction; Hyper-Grip; Fusion and Sporty Wedge designs.
“The Jambu lifestyle is driven by exploration, research and balance,” added Jonah. “As we continue to grow the brand, Jambu.com will encourage this healthy mindset with more conversations around adventures, outdoor passions and social causes – all which are an integral part of our creative process for delivering new concept designs.”
The Jambu brand is a wholly owned subsidiary of New York-based Vida Shoes International, Inc. The Jambu eShop is the first direct B2C eCommerce platform for the company. Since its launch in 2010, Jambu has experienced robust double-digit growth each year.
