Chaco Sends Nearly 100 Kids to Camp

Chaco made a $46,945 donation to the American Camp Association’s “Send a Child to Camp” scholarship fund for 2014–enough to send 94 underprivileged children to camp…

SHOT Show to Feature Comedian Bill Engvall

He's a hunter. He's a target shooter. He's one of the top comedians in America today – and among the busiest. He'll also be NSSF’s 2015 SHOT Show State of the Industry featured entertainer. The National Shooting Sports Foundation announced that comedian Bill Engvall will perform at the SHOT Show's annual State of the Industry […]

POC and Volvo to Demo Collision Avoidance System at CES

POC, Volvo and Ericsson will present technology at International CES in Las Vegas Jan. 6-9 that offers proximity alerts to Volvo car drivers and cyclists to prevent collisions responsible for 50,000 cyclist fatalities and injuries in the United States eve

Sanuk Founder Jeff Kelly to Transition from Active Role

Sanuk Founder Jeff Kelly is winding down his active involvement with the footwear brand and will be moving on to other projects in 2015, according to Deckers Brands, which acquired Sanuk in 2011. Under president Jake Brandman, Sanuk will continue extendin

Reebok Signs MMA Stars

Reebok announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s groundbreaking partnership

Sunski Hires JAM Media Collective

Sunski, a sunglasses brand launched in 2012 on Kickstarter to target the $50 price point, has hired the boutique public relations and social media agency JAM Media Collective…

L.L.Bean Ups Annual Charitable Giving

L.L.Bean's board of directors approved an increase in spending on its Charitable Giving Program to $1.9 million, indicating the retailer saw improved results in 2014…