Total holiday retail sales, which include November and December sales, increased 4 percent to $616.1 billion, according to the U.S. Commerce Department. The results were just shy of the National Retail Federation's projected forecast of 4.1 percent g
Tag: Trade
Speedo Launches Fueled by Water Campaign
Speedo USA, a division of PVH Corp., has launched Fueled by Water, a new digital and social media campaign designed to celebrate all things water and people’s lifelong passions for a wide range of water sports…
Petzl America HQ Receives LEED Certification
Petzl America has received the distinction of Platinum LEED certification for their new headquarters building in Salt Lake City…
CPSC Commissioner to Keynote 2015 SFIA Risk Management Summit
Commissioner Joseph P. Mohorovic of the U.S. Consumer Product Safety Commission (CPSC) will be the featured speaker at the 2015 SFIA Litigation Risk & Management Summit on February 2-3, 2015 in Las Vegas…
Orvis Names New Director of Rod Shop Manufacturing
Orvis has named Don Swanson to replace its long-time director of rod shop manufacturing Jim Logan…
Project Zero Avalanche Safety Campaign to Launch at SIA Snow Show
Project Zero is launching its first targeted campaign, Backcountry Starts Here (BSH), at the SnowSports Industries America (SIA) 2015 Snow Show, which begins on Jan. 28, 2015, in Denver, CO…
GoPro: Growth Just Starting
Despite selling over 4 million units over the last 12 months, GoPro sees no signs of saturation in the action camera category. And despite the arrival of Sony, HTC Corp., Panasonic and Garmin, GoPro doesn’t see threats to its dominant position in th
Zumiez and PacSun Lead Strong Holiday Sales
Supporting some upbeat holiday forecasts, Zumiez and Pacific Sunwear of California both raised fourth-quarter guidance after reporting healthy comps in December. A few department stores also showed above-plan performances although both Macy’s and JC
PacSun Comps Break Out in December
Pacific Sunwear of California, Inc. reported comparable store net sales during the month of December increased 9 percent compared to the same period a year ago…
Cannondale-Garmin Team Showcases 2015 Team and Technology
Cannondale-Garmin Pro Cycling showcased its 2015 team and the cycling products they will be using at a VIP event in New York City Wednesday night. Products from sponsors Cannondale, Garmin, New Balance, Mavic, Castelli, POC, FSA/Vision, Fizik and Kinnetic
UA Outdoor Hires First PR Firm to Focus on Outdoor/Action Sports
Under Armour's Outdoor Performance Division hired Groundswell PR to boost the profile of its outdoor products in the outdoor and action sports arenas. The hire marks the first time since UA launched the division in 2006 that it has hired a PR/marketi
The Buckle Sees Modest December Comp Gain
The Buckle, Inc. reported comparable store net sales, for stores open at least one year, for the 5-week period ended Jan. 3 increased 2.5 percent. Net sales for…
IBM: Holiday Online Sales Up 13.9 for the 2014 Season
Overall holiday online sales were up 13.9 for the 2014 season, according to the IBM Digital Analytics Benchmark. Mobile sales accounted for 22.6 percent of all online sales for the 2014 holiday season, an increase of 27.2 percent year over year…
RECALL: Pro Performance Recalls SKLZ Resistance Trainers
About 52,000 units of SKLZ Recoil 360 All-Position Resistance Trainers are being recalled. The firm has received three reports of the weld on the resistance trainer breaking and resulting in serious injuries, including blunt trauma to a lower leg, a punct
Nike Expands Ultimate Sports Camps
Nike Sports Camps began offering youth ultimate camps supporting Ultimate Frisbee at 6 locations nationwide in 2013 and has expanded their Nike Ultimate Camp offerings to include over a dozen summer locations and a spring camp location for 2015…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal